Voice Search in Digital Marketing
You may be seeing more individuals using voice search in daily tasks, but it has also increased in the marketing realm as well. Today, most searches are dominated by voice using digital assistants such as Siri and Alexa. ComScore even estimates that more than half of the searches performed will be done through voice search by 2020. This begs the question: how can you take advantage of this trend in your digital marketing campaigns?
Long-tail keywords are the longer phrases that are searched. These can increase your search engine optimization (SEO) since most searches by voice are conversational in nature. Some ways you can utilize long-tail keywords is to write how you would talk when creating content, research articles your audience tends to search for, and create a FAQ’s section on your site to answer typically searched for questions.
User Search Intent
Queries are becoming more common and you should be investing time into finding out what types of queries your audience is making and why. There are three types of queries to focus on: informational, navigational, and transactional.
Informational – When the audience is searching for specific information
Navigational – When the audience is looking for a specific product or website
Transactional – When the audience uses a search when they are ready to buy a product
Local searches are predominantly done with voice search since people typically want an immediate answer when looking for a restaurant nearby or where a store is located. Incorporating local keywords can help your SEO with your market nearby. You also want to make sure you are present on apps where user reviews and ratings are present. And of course, you want to include traditional SEO through improved inbound links and on-site optimization.
Voice search will only continue to gain traction as companies compete to make the dominant voice search product. You can get ahead with your shared audience by being proactive with this opportunity and implementing these tips into your marketing campaigns. Email us today to allow BG Digital Group to assist your business with your search engine optimization needs. We are a premier digital marketing agency who happens to be a Google Partner Agency too!
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