When it comes time to build a website for your business, the options can be overwhelming. With a variety of standout website builders on the market – WordPress, Wix and Squarespace – quality can sometimes be lost as companies compete to stay on top.
When asking yourself, “what do I need from this website?” or “how do I want to portray my business through my website?” you will most likely answer along the lines of wanting a website that is user-friendly and portrays your businesses’ message in a clear format.
With the help of our own web expert, Susan Driggers, we have answered that question and compiled 5 reasons why WordPress is your best option for building a website. Continue reading to learn more.
Easy Customization
Starting your own business is not always smooth sailing, and when you decide to build your website, it should not have to be another chore. With WordPress, you can drag and drop to build any kind of website to fit your needs without limits, codes, or manuals.
Wix and Squarespace, you can utilize the drag and drop features but there are issues with placing elements in exactly the spot you are aiming for. When it comes to adding elements such as video backgrounds or parallax scrolling, (when the site background moves at a different pace than the foreground) Squarespace requires you to first upload the video to platforms such as YouTube, and then provide a valid URL.
With WordPress, you can simply upload the desired video right in the builder.
Huge Support Community
Everyone who wants to build their own website is not a website coder, and you should not have to be! We have just covered the factor of user-friendly easy customization, but with that, having a team of experts to help you when you have questions is just as important.
WordPress offers five different resources to help answer your questions as you build and maintain your website. These include a support forum, live chat, support documentation, support phone number, and they even offer on-demand courses taught by WordPress experts. Wix and Squarespace both offer 24/7 support, but their resources are limited to two or three channels. Squarespace only offers live chat, while Wix only offers a customer care contact request form. Having live, on-demand support is crucial to your website’s success.
Premade Template Options
Being in control of what your website looks like and how it portrays your business is another important factor. As a creator, your ideas for your layout can be endless, but for beginner website building, you may need a stepping stone to get you started. That is where premade templates come in.
WordPress offers 11,000 premade themes and templates while Wix offers just over 800. Quality over quantity is a great rule of thumb, but in this case, the quality of WordPress templates does not waiver over their multitude of options. Squarespace does not hit the mark with quantity or quality necessarily, boasting a mere 110 template options. Having a wide array of quality options, WordPress is a better choice due to being able to provide a theme or template for any business need.
Free to Use
Being a business owner, you understand that every dollar matters and the goal is that your money is being used as efficiently as possible. One of the greatest things about WordPress is that it is a free website builder that offers perks that you would normally have to pay for on other sites. For a Squarespace website, there is a 14-day free trial, but no free option. This means that after your trial, you will be charged based on your selected plan and the cheapest plan they offer is $12 annually.
When it comes to Wix, their pricing can be very misleading since it is marketed as free. To create a website with Wix, it is free but, to add functionality, you must purchase additional tools through their app store, and you cannot have a successful website without functionality. It is important that you’re able to have a large reach while maintaining a professional image and saving money.
SEO Ready
As we have covered, everyone who wants or needs a website is not a professional coder. WordPress covers all your tech needs when it comes to building a website. The things that you may not consider may be how well it displays on different devices or great link structure. These two things along with a few others are key for SEO or search engine optimization. When it comes to Squarespace and Wix, they are also SEO-ready to a certain level but still have a lot of catching up to do if they will ever reach the efficiency of WordPress.
When it comes to all the points presented, WordPress checks all the boxes! Their understanding of the small business sector when building a website allows for a more hassle-free experience. They are also SEO-friendly and offer multiple themes for capitalizing on that. With 24/7 customer support, expert-taught courses, and user-friendly building, WordPress comes out on top.
If you are ready to create a website that stands out in the crowd, we are here to help! BG Digital Group would be honored to help you create an engaging and responsive SEO-friendly website that will attract your ideal client and increase your bottom line. Contact us today to get started!
