Create Shareable Content That Will Increase Your Site Traffic
Shareable content makes your audience want to interact and create discussion about an idea, brand, or other interesting topic. This can range from funny videos and inspirational quotes that you want to share with your friends, to serious current events or helpful, problem solving tips. If you are giving your audience a purpose and helping them accomplish something, they will be interested in sharing your content. Touching on their emotions and making their interaction with your content clear and simple will help encourage them to push your content to a larger network.
One of the best things you can do to create shareable content is do competitive research. Knowing your competitors and the audience they are tapping into can help you find where you’re lacking so you can highlight your company’s strengths. This can cause incentive for your consumers to promote your brand when they see you becoming a competitor, not just another brand. In addition to making your brand rise as a competitor, this research can help you focus on what your audience values, so you can appeal to them with your content and show them you can relate to them. This can help to establish credibility with your company.
Telling a story with your content is another approach that gets your viewers intrigued. If there’s a story behind your company’s beginning, or if there’s a story that you can create within your content that you post, people may be curious to follow your brand more closely. Videos and impactful images are very popular on social media platforms now, and they can provide visuals to help your viewers reach from point A to point C of your story more easily.
Inspire viewers with your content. This can be anything from inspirational quotes, to controversial or current events. These things can persuade users to interact with the posts. If you don’t know where to start to create this inspired feeling in your users, capitalize on trending topics. Trends are constantly changing, but by keeping up with them through your content, viewers recognize the relevance of your brand, making them want to promote it and share it with others.
There are many ways you can approach shareable content and there’s no one way to accomplish it but start by thinking of how you can make your brand more useful and relevant. And remember, while keeping all of these other great tips in mind, your content won’t be successful if it’s not simple and easy to digest. For help on creating all of this content, call us! We are experts in social media marketing, strategy development and content creation for small businesses!
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