For decades, email has been an easy and convenient way for people, businesses, and organizations to reach out and communicate. Today, the almost 3.8 billion email users access their emails not only on their computers, but with their mobile devices. Email is one of the top communication channels.
Email campaigns allow businesses to communicate with their current and prospective customers in a fast, customizable, and inexpensive way. They can include promotions, newsletters, and relevant information that their audience may find helpful. In doing this, they create customer relationships and loyalty.
When it comes to creating a great email campaign, below are 4 things that should be included to make it successful:
1. Start with a clean email list
Great email campaigns have clean, segmented lists of contacts that they wish to reach. By segmenting your list and monitoring who opens and engages in your emails, you will have the ability increase your email open rates and personalize the emails you send to customers.
2. Include a clear CTA (call to action)
Including CTAs in your email campaign are a great way to increase traffic to your site. Having a clear and compelling call-to-action will spark the curiosity of your subscribers and entice them to click to learn more, set up an appointment for a consultation, or buy a product you are trying to sell.
3. Create an exciting subject line
People receive dozens of emails per day and will ignore most. The subject line is the first thing someone sees when they check their inboxes. Your email campaign should include a clear, captivating subject line that will catch your subscribers’ attention and increase open rates.
4. Write quality content
Great email campaigns have great content. Sending emails that are personalized and visually appealing to your subscribers is critical. The content within your emails should be relevant and have value to your subscribers. It is also important to make sure that your emails are scannable and not too long or else people may not take the time to read it. Quality content in your email campaign will make people more likely to open your emails in the future.
Creating a great email campaign that catches the attention of your subscribers can be a challenging job. At BG Digital Group, we can work with you to design email campaigns through writing content and setting up work flows so that every lead receives your messages. Call us or email us today to set up a time to talk about how we can make your email marketing a success!
