September 23rd marks the first day of fall, and we’re kicking off the season with retail marketing tips that will wow audiences looking for the latest in fall fashion. Boutique fashion is meant to be unique, practically selling itself, but how can you find loyal shoppers without practicing creative marketing? We’ve got four tips for creating a fall fashion digital marketing campaign that shoppers won’t be able to ignore.
Be specific in your alt text. These important SEO details are often neglected, but including both trending and sustainable keywords in the alt-text of your images is especially important for search engine optimization. Consider this in your email marketing; according to boomerang.com, many clients will have your email’s beautiful images blocked on their phone or desktop. Get around these automatic image filters with stylish alt-text that entices readers to download the full content.
Wow your audience with infographics. Readers love information organized into easily digestible, bite-sized chunks. What better way to show what’s trending for fall than with an eye-catching infographic? If graphic design isn’t your forte, contact one of our professionals for a little assistance.
Practice advanced customer service. Our social media managers are always practicing hyper-personalized service online. Commenting, “Thanks!” on a positive review is never enough, especially in the retail industry. Delight customers by personalizing responses to fit the wants and needs of each follower. Ie: “Lisa, if you like this beaded necklace, you’ll love the matching bracelet. Find the pair here!”
Think GIFs and video marketing. Thanks to the steadily increasing popularity of the visual blogging outlet Tumblr, GIFs are all the rage. Check out our blog article on why video marketing has yielded its best results in 2015 here. Moving images have the power to express humor and evoke emotion in a way that just doesn’t compare to still photos. Use them on social media, blogs, and email marketing to drive home a point.
GIF from the 2015 Banana Republic Runway Show, via Tumblr.
Comment with a link to your fashion industry social media pages and we’ll give you a follow. Happy fall, and good luck with your fall fashion marketing!
