The Pros and Cons of AI Content
The Pros and Cons of AI Content
If you’re reading this, you’ve likely already heard about AI. It’s everywhere these days and is a hot topic of discussion amongst many professions. But AI has been around a lot longer than we think. A considerable amount of technology we interact daily with has involved AI in various capacities - just think Siri. Now,…
Why It’s Worth Having a Google Business Profile
A Google Business profile is a free tool that allows eastern North Carolina businesses and organizations to manage their online presence across Google Search and Google Maps while increasing their ranking. The purpose of a Google Business profile is to help local businesses achieve higher visibility for relevant local searches. Below are some benefits of…
Updating Old Content To Boost SEO
Are you struggling for new website content or does your content look tired and outdated? Here’s a quick tip: With just a few tweaks you could revive a prior blog post or page while boosting your SEO! Google likes it when you add fresh content to your website so making changes to your existing…
Finding the right web designer for your business
Finding a website designer that you can trust can be overwhelming especially with the plethora of designers out there. When choosing a web designer, your ultimate goal is to get more customers through a website that engages your audience and reflects your brand in the right way. Web design projects are usually time-consuming and costly,…
5 Ways to Write Emotive Copy For Your Website
People underestimate the importance of website copy yet it is some of the most important content your audience will view. Sharing stories that stir emotions is a great feature for website copy. Your website should simultaneously engage, inform, and encourage action from your reader. Many businesses mistakenly avoid sharing emotions when drafting their copy even…
Website Credibility Mistakes to Avoid
Your website could be pristine, your customers loyal and your social media followers immense. Yet small, subtle mistakes on your website - a main source of marketing - could make a massive difference to your credibility. Credibility is what all business owners need and most will avoid ever putting a dent in it; however, some…
How To Successfully Offer Discounts In Your Business
Everybody loves a special discount. Just look at Black Friday or Cyber Monday! There is a reason viral videos exist of people trampling over one another to get to the discounted big-screen TV - they love a deal! When businesses run a sale or promotion, they can often expect a rush of new and existing…
How To Increase The Time Visitors Spend On Your Website
You’ve spent a lot of time and money on creating a website for your business but what if people get to your website but only spend just a few seconds on it without completing a lead form or contacting you? That’s a wasted opportunity to gain a new customer. When someone lands on your website…
5 Perfect Examples of Great 404 Pages
A custom 404 error page is more than just a fun image. It helps to explain to your visitors what happened and where they can go from there. They are designed to keep your visitor engaged so that they are encouraged to stay on your website, despite hitting a “dead end.” Many businesses use the…
3 Winning Calls To Action For the Holiday Season
Another year has come and gone as we approach a new holiday season on the Crystal Coast. For small businesses in the area, this means catering to your social media accounts to fit the upcoming holidays. When writing copy for your business, including a call to action or “CTA” is critical. By definition, a call…