Digital
Making its debut in 1978, email marketing strategy is definitely not a new concept, but it is once again on the rise. A part of the marketing trends set to regain momentum in 2022, the email marketing you see this year will look a little different than its previous days. Email marketing used to be…
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We know you are busy and writing content for your website can be overwhelming but we’re here to help keep it simple and easy. Below are 5 tips to make writing your content and making your website search engine optimization perform better too! Write For Your Audience You Want To Attract Take a step back,…
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Recently, Instagram launched Reels, which allows users to create and edit 15 second video clips set to music. With 89% of marketers saying Instagram is critical to their marketing efforts, Reels will be a great addition to IG’s current engagement options. Instagram already boasts huge global engagement rates and Reels will only add to that.…
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Life looks different these days – especially for small business owners! The COVID-19 pandemic is spreading rapidly and as the situation evolves, many small business owners are unsure of what steps to take to alleviate risk, protect employees and support customers. Today, we’ve rounded up 5 tips to help you succeed during times of uncertainty.…
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We get it! Digital marketing can seem intimidating. If you’re not like us and dreaming of quality search engine optimization (SEO), dazzling display ads, engaging social media, and stellar email marketing, it can all make your head dizzy. You’ve probably heard of the benefits but are wondering if it’s worth the time. Will a quality…
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You may be seeing more individuals using voice search in daily tasks, but it has also increased in the marketing realm as well. Today, most searches are dominated by voice using digital assistants such as Siri and Alexa. ComScore even estimates that more than half of the searches performed will be done through voice search…
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On July 24th, Google made some changes regarding the branding of their advertising platform in an attempt to simplify their advertising services. Previously, Google offered a service for businesses known as Google Adwords. Adwords allowed businesses to pay to place search engine results for their website on a search engine results page (SERP) and included…
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Content marketing is one of the toughest things to do when trying to manage your business’ marketing plan. Why? Because content must be created to be interesting, different, and high-quality at all times. It’s not just business owners that struggles with this; even the best marketers with years of experience can run into road blocks…
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It is important to make sure your website is compliant with the guidelines of General Data Protection Regulation (GDPR). The purpose of this legislation is to reinforce individuals’ rights pertaining to the collection, use, and storage of their personal data such as an individual’s name, home or email address, location data, and much more. GDPR…
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Do you utilize call-to-actions? If your answer is no, you might already be utilizing them without knowing it. A call-to-action is the part of your marketing and advertising that attempts to make your audience click an ad, follow a link to learn more about your business, or sell a product or service from your ads.…
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