The world of social media can prove to be daunting to most businesses; it’s ever-changing and sometimes confusing. One social media platform that mostly everyone is familiar with, however, is...
Insights & News
How Video Marketing Can Increase Engagement
According to a new report from Millward Brown, all around the globe, people are spending just as much time watching online videos as they spend watching TV. While it’s no secret that this is common...
5 Must-Haves for Business Websites
Businesses usually have an idea of what they want their websites to look like and what information will be available, but more often than not some essential parts are overlooked in the actual...
How Storytelling On Social Media Can Give Your Retail Sales a Boost
Retailers are less concerned with the impact social media marketing campaigns has on sales and more focused on what their social media usage can do for their brand. Any retail company knows how...
Using Social Media Marketing to Promote Beaufort Wine & Food
Beaufort Wine and Food Festival is a spectacular event that brings the Crystal Coast community together for a sensational weekend full of receptions, dinners, tastings, and other culinary events. BG...
Advertising In the Digital Age: Snapchat
Wish you could successfully advertise your business in a snap? Advertising is an essential piece of any business plan, and in the digital age, there are thousands of methods to advertise. This being...
So What’s the Deal with Facebook Live
In a time with DVR availability and Netflix subscriptions on the rise, video streaming is far removed from real-time viewing, but one social network has chosen to go against the current and rethink...
How to Market Your Green Initiative
Today, it is becoming increasingly more popular for businesses to start a green initiative. Consumers are becoming more aware and conscious of their effect on the planet and want to do something to...
How To Win B2B Hearts on Social Media
Content seems to be the ever-growing buzzword in the marketing world, bringing to mind hyperlapse cooking videos and kitschy Buzzfeed articles. Where does B2B content fit into the puzzle? How can...
What We Learned at #AADigital
Last week BG Digital Group attended the Digital Conference in New York City presented by Advertising Age in order to learn more about digital marketing trends. It was an honor to attend this...