In a time with DVR availability and Netflix subscriptions on the rise, video streaming is far removed from real-time viewing, but one social network has chosen to go against the current and rethink...
Insights & News
How to Market Your Green Initiative
Today, it is becoming increasingly more popular for businesses to start a green initiative. Consumers are becoming more aware and conscious of their effect on the planet and want to do something to...
How To Win B2B Hearts on Social Media
Content seems to be the ever-growing buzzword in the marketing world, bringing to mind hyperlapse cooking videos and kitschy Buzzfeed articles. Where does B2B content fit into the puzzle? How can...
What We Learned at #AADigital
Last week BG Digital Group attended the Digital Conference in New York City presented by Advertising Age in order to learn more about digital marketing trends. It was an honor to attend this...
"Traditional Advertising is Dead" and Other Cries For Help from Ad Age
As Lou Paskalis of Bank of America pointed out today during the first of many panels at the 2016 Ad Age Digital Conference, there has never been a better time to be in marketing. There are more...
March Happenings
Hello! I’m Callie and I’m excited to be working at BG Digital Group to help clients optimize social media platforms to better engage with their customers. Staying up to date on the changes in social...
Why You Should Stop Freaking Out Over Instagram’s New Algorithm
Keep Calm & TURN YOUR NOTIFICATIONS ON! About two weeks ago, we shared a post over on our Facebook page fromAdWeek.com about the upcoming Instagram update. In case you missed it, Instagram...
BG Digital Group Becomes A Google Partner
BG Digital Group is happy to announce that we are an official Google Partner! We are incredibly proud of achieving this status in the advertising world. Becoming a Google Partner requires a lot of...
Google’s Latest Advertising Layout Changes
Have you noticed a change in Google’s layout? We’re looking at what it all means for marketing, SEO, and how it can help your business. While searching recently, you may have noticed a small change...
Why Your Traditional Ads Aren’t Working
Every day, consumers are getting smarter about what they want to see alongside their content. Ad blockers have provided an opportunity to bypass advertisements and jump right to the content that...