When creating a campaign, advertisers take many factors into consideration, but one key ingredient to a successful campaign is the consumer. A targeted campaign can result in the consumers...
Insights & News
Own Your Business’ Reputation with a Public Relations Plan
Are you in control of the way your business is perceived by the public? The most important thing about public relations is knowing your audience and understanding their actions and motives. In order...
July Happenings
We’ve said it before and we’ll say it again: the digital space is constantly changing. A few months ago we wrote our March Happenings blog wrapping up industry news for the month and today we’re...
Stand Out with B2B Content Marketing
B2B content marketing is essential to success with branding your business. Content marketing is focused on creating relevant and consistent content that draws in and retains clients, making your...
Advertising In the Digital Age: Facebook
The world of social media can prove to be daunting to most businesses; it’s ever-changing and sometimes confusing. One social media platform that mostly everyone is familiar with, however, is...
How Video Marketing Can Increase Engagement
According to a new report from Millward Brown, all around the globe, people are spending just as much time watching online videos as they spend watching TV. While it’s no secret that this is common...
5 Must-Haves for Business Websites
Businesses usually have an idea of what they want their websites to look like and what information will be available, but more often than not some essential parts are overlooked in the actual...
How Storytelling On Social Media Can Give Your Retail Sales a Boost
Retailers are less concerned with the impact social media marketing campaigns has on sales and more focused on what their social media usage can do for their brand. Any retail company knows how...
Using Social Media Marketing to Promote Beaufort Wine & Food
Beaufort Wine and Food Festival is a spectacular event that brings the Crystal Coast community together for a sensational weekend full of receptions, dinners, tastings, and other culinary events. BG...
Advertising In the Digital Age: Snapchat
Wish you could successfully advertise your business in a snap? Advertising is an essential piece of any business plan, and in the digital age, there are thousands of methods to advertise. This being...