Blog
5 Ways to Practice Delightful Customer Service
Welcome to the BG Digital Group Marketing Blog! I'm Rachel, your account manager, here to teach you about inbound marketing, and how delightful customer service can make all the difference. Here's a little something about me. Inbound marketing, our strategy of choice, is centered on using quality, targeted content to locate your key audience and turn leads…
Carrie’s Social Media Marketing Trends to Watch For in 2016
Welcome back! I'm Carrie, your social media manager from BG Digital Group, and I'm excited to announce that I can see into the future of social media for your business. There's no question about it - social media is steadily headed in the direction of hyper-personalization. Don't be discouraged. Your brand will survive the changes…
Talking Digital Advertising for Car Dealerships with Cheryl
When it comes to navigating the wild world of online advertising, it’s best to practice this age-old saying: do it right, or not at all. That’s why we’ve taken the past few years to make ourselves your experts on digital advertising for car dealerships, tackling every challenge from digital display ads to search retargeting. I’m Cheryl, the President of BG…
Rebecca’s Social Media Mistakes to Leave in 2015
Hello from my desk at BG Digital Group! My name is Rebecca and I'm taking over the BG Digital Group blog this week (don't forget to follow us on Facebook, Twitter, and Instagram). January is all about introducing you to our team, giving you an inside look at how we make marketing that matters. Let's start with me,…
7 Steps to Better Pinterest Marketing
Do you use Pinterest to gather ideas for holiday shopping, decorating, cooking, and more? You’re not the only one. Pinterest is a great social media search engine. It’s the perfect way to find branded content and creative ideas shared from businesses big and small from all over the world, and if you have a small business, it…
Clean Up Your Email Marketing to Boost Engagement and Sales
Email marketing can be tricky business. It isn't as simple as stocking up as many contacts as you can and pushing out content regularly. Checking, monitoring, and updating your contact list can boost your engagement rate and make sure you aren't wasting your time with contacts who will never convert to clients. Follow these tips,…
How to Choose the Perfect Hashtags for Your Brand
We know what you're thinking. "Who doesn't know how to use hashtags anymore?" But trust us when we say, most business owners and social media managers aren't using hashtags to the best of their ability. When used correctly, hashtags can make your post easily discoverable for people who may be interested in just what you…
How to Find Success in Your Holiday Email Marketing
Whether you're debuting amazing Black Friday deals or making a big announcement about 2016, holiday email marketing has the power to make or break your year. That's why it's important to approach your next email newsletter with care. Follow our do's and don'ts of Holiday Email Marketing to wow your readers, hit your sales goals…
Social Media Marketing Versus Management: How to Build a Community
Everywhere you look, someone new has the recipe for your perfect marketing strategy, and everyone loves to throw the word “content” around. It’s all about creating great content, they say. That’s awfully vague, isn’t it? It’s almost like saying all you need to become an inventor is a totally original, useful idea. That’s great in…
What makes an Eye-Catching Logo Design?
What separates the great logos from the not so great? That’s an age old question that graphic designers have been tackling, but at the end of the day, professionals agree that an eye-catching logo boils down to simplicity. When you have a brilliant idea for your small business, you may have hundreds of ideas in your head.…