A lead magnet is an effective marketing tool that offers free value to a prospective customer. A great lead magnet is the first step in the process of turning a visitor into a loyal customer. For...
Insights & News
5 Tips for Writing A Great Blog Post Intro
What is your hook? Much like asking for someone’s number or inviting them on a date, if your intro is weak, nobody is going to bite or read your blog post. The comparison might sound strange, but...
5 SEO Mistakes to Avoid
We’ve often talked about how to use SEO (search engine optimization) to be more visible in search engines. Yet many business owners have no idea where to start. What commonly happens is that a...
How to Backup Your WordPress Website Effectively
The golden rule of updating your website is to always take a backup. Despite it being a crucial step, it's often neglected. In the event that an update goes wrong, a website could be lost for good...
How to Optimize Your Website Images
It’s important to keep your website images optimized to ensure a positive visitor experience. Unoptimized images can cause many problems. For example, your web page could end up taking too long to...
Get More Citations To Improve Your SEO
Citations are websites where you can list your NAP (name, address, and phone) to show more relevance with Google. They help people improve local search results and are a trust factor for...
The Pros and Cons of AI Content
If you’re reading this, you’ve likely already heard about AI. It’s everywhere these days and is a hot topic of discussion amongst many professions. But AI has been around a lot longer than we think....
8 Ways To Grow Your Email List
An email list is a great way to keep top-of-mind awareness of your customers and potential customers right here in eastern North Carolina. Generally, 91% of people check their emails daily. Emails...
Why It’s Worth Having a Google Business Profile
A Google Business profile is a free tool that allows eastern North Carolina businesses and organizations to manage their online presence across Google Search and Google Maps while increasing their...
How to Write Attention Getting Headlines For Your Website
Writing website content can seem overwhelming yet the worst feeling is taking all that time writing content, which nobody reads. You need something to grab your readers’ attention or all that...