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Did you know that Google updates its search features to improve search experience? This is great news for customers but bad news for small businesses not effectively managing their websites. Google uses automated bots (called spiders) that crawl the web collecting data in generating its search results. Google has a huge library of keywords that…
Read MoreGoogle Ads™ (formerly Google Adwords), is Google’s advertising platform where advertisers auction on certain keywords to have their clickable ads appear on Google’s search engine results page (SERP). This platform is pay-per-click (PPC) based, allowing advertisers to reach people through both Google’s Search and Display Networks. Develop Your Budget Because this is PPC advertising and…
Read MoreSearch Engine Optimization (SEO) is considered the heart and soul of how websites rank in a search engine results page (SERP). Optimizing and perfecting your SEO can dramatically improve your website’s visibility in SERPs. In fact, Google dominates the search engine market by maintaining an almost 90% share of searches. Not to mention the fact…
Read MoreHere at BG Digital Group, we are fortunate enough to have our very own NC Website Developer working in house. Sue Ford has been developing websites with us for six and a half years and is awesome at what she does! Looking at this topic from Sue’s point of view with her extensive experience, there…
Read MoreFrom a logo, website, social media marketing, print materials and more, having a cohesive style for your brand is essential to success. By crafting a basic style guide for your business, you’ll be equipping you and your team with the tools they need to properly present your brand to consumers. So, what is a brand…
Read MoreWe get it! Digital marketing can seem intimidating. If you’re not like us and dreaming of quality search engine optimization (SEO), dazzling display ads, engaging social media, and stellar email marketing, it can all make your head dizzy. You’ve probably heard of the benefits but are wondering if it’s worth the time. Will a quality…
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