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What is a Buyer’s Persona and How Does it affect your Website Content?

By BG Digital Group / July 30, 2014 / Comments Off on What is a Buyer’s Persona and How Does it affect your Website Content?

A buyer’s persona is your organization’s ideal customer. In order to customize your website content and have a successful marketing strategy, it’s important to know who your buyers are. Inbound marketing is centered around the customer: understanding what they want and creating content to fit their needs. So, who are your customers? What are their needs? How do you…

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NC Seafood Festival: SasSea’s Marketing Success

By BG Digital Group / July 29, 2014 / Comments Off on NC Seafood Festival: SasSea’s Marketing Success

Bellagurl has freshened up SasSea’s look and she is already making a big splash. Her debut has reached over 44,000 Facebook users in just two weeks! After the success of our North Carolina Seafood Festival campaign last year, we are delighted to once again engage with the thousands of loyal fans again this year. Our efforts to surpass last year’s success of a 70% increase in new visits to…

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Five Essentials you Need to Know about the Buyer’s Journey

By BG Digital Group / July 28, 2014 / Comments Off on Five Essentials you Need to Know about the Buyer’s Journey

A buyer’s journey is an active process that your persona moves through on their way to making a purchasing decision. It is comprised of three stages, the awareness stage, consideration, and the decision stage. Each stage is significant as to how you approach marketing and the content you develop. 70% of the purchasers decision is…

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Inbound Marketing: A New Kind of Marketing

By BG Digital Group / July 24, 2014 / Comments Off on Inbound Marketing: A New Kind of Marketing

As a marketer we always center our attention around what matters to our customers, and what matters is customer delight. What if you could do this in a way that would convert your visitors into leads? Thanks to inbound marketing, you can! Inbound marketing is a method that allows you to attract, convert, close and delight…

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Reaching a Younger Travel Audience Through Visual Search

By BG Digital Group / July 22, 2014 / Comments Off on Reaching a Younger Travel Audience Through Visual Search

You may have noticed marketers attempting to figure out how to market to millennials, those born between 1985 and 2000, and it seems that the big international brands are making strides with this segment of our population. Most feel it’s difficult to reach millennials because they’re unplugging from the traditional ways that advertisers have in…

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Bellagurl Welcomes Lindsey Cole, Certified Inbound Marketer Extraordinaire

By BG Digital Group / July 21, 2014 / Comments Off on Bellagurl Welcomes Lindsey Cole, Certified Inbound Marketer Extraordinaire

Bellagurl is focused on helping young marketing and advertising students gain real world experience through mentoring and internships. Now, we welcome Lindsey Cole, our new inbound marketing intern, who comes to us all the way from Michigan. After living in North Carolina for a few years, she recently finished her Bachelors degree in Management and Marketing. She…

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Content: Bellagurl Wins Second Consecutive Summit Award

By BG Digital Group / July 17, 2014 / Comments Off on Content: Bellagurl Wins Second Consecutive Summit Award

Some will argue print is a dying marketing platform. In some aspects they’d be correct. However, in businesses highlighting beauty, locations and breathtaking photography, visual marketing – including print – will always be most effective. Such is the case with the Outer Banks Wedding Association’s annual publication, Outer Banks Bride, created and published by Bellagurl. For…

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Website Design North Carolina Bellagurl’s New Website

By BG Digital Group / July 10, 2014 / Comments Off on Website Design North Carolina Bellagurl’s New Website

As any marketing agency will tell you, it’s crucial for a business to adapt to the market, implement current marketing trends and have a fresh website! As Bellagurl adds to our focus inbound marketing, which utilizes quality content targeted towards your customers attracting them towards your product or offerings, we are launching a new website showcasing our…

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Social Media Marketing: Bellagurl Hooks Thousands of New Fans

By BG Digital Group / July 9, 2014 / Comments Off on Social Media Marketing: Bellagurl Hooks Thousands of New Fans

During an event it’s important for the event staff and volunteers to be allowed to focus on the specific tasks related to their position without getting overwhelmed or having an additional aspect get overlooked. In an effort to increase their reach and allow the tournament team to focus on managing the event, the Big Rock Blue…

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Bellagurl Welcomes New Interns

By BG Digital Group / July 8, 2014 / Comments Off on Bellagurl Welcomes New Interns

Bellagurl is excited to announce that our two newest interns, Rebecca and Steve, are already making a big splash at the agency and are learning as much about marketing as their brains will hold. Rebecca is a senior at East Carolina University, majoring in Business Marketing. During the school year, Rebecca works tirelessly for the…

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