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Google Ads™ (formerly Google Adwords), is Google’s advertising platform where advertisers auction on certain keywords to have their clickable ads appear on Google’s search engine results page (SERP). This platform is pay-per-click (PPC) based, allowing advertisers to reach people through both Google’s Search and Display Networks. Develop Your Budget Because this is PPC advertising and…
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Search Engine Optimization (SEO) is considered the heart and soul of how websites rank in a search engine results page (SERP). Optimizing and perfecting your SEO can dramatically improve your website’s visibility in SERPs. In fact, Google dominates the search engine market by maintaining an almost 90% share of searches. Not to mention the fact…
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Here at BG Digital Group, we are fortunate enough to have our very own NC Website Developer working in house. Sue Ford has been developing websites with us for six and a half years and is awesome at what she does! Looking at this topic from Sue’s point of view with her extensive experience, there…
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From a logo, website, social media marketing, print materials and more, having a cohesive style for your brand is essential to success. By crafting a basic style guide for your business, you’ll be equipping you and your team with the tools they need to properly present your brand to consumers. So, what is a brand…
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We get it! Digital marketing can seem intimidating. If you’re not like us and dreaming of quality search engine optimization (SEO), dazzling display ads, engaging social media, and stellar email marketing, it can all make your head dizzy. You’ve probably heard of the benefits but are wondering if it’s worth the time. Will a quality…
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Blogging is a resource that a lot of businesses are now utilizing to connect them with their followers. A blog allows you to regularly publish content that is related to your industry. This is why blogging is such a great tool to use alongside social media. A blog is also an easy way to get…
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We recently took on a new project with The Billfish Classic to help them with their social media before, during, and after the tournament. The Billfish Classic benefitting the Boys & Girls Clubs of the Coastal Plain’s mission is to provide a world class fishing tournament encouraging youth and family participation in the sport of…
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It’s important when working with new clients to dive in and learn about their products and services and how they could benefit others. It takes time to understand the best way to craft messaging so that potential customers can quickly get what a business does and how they help. That’s why StoryBrand is so awesome.…
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User-generated content is very important for your business. Not only does it get your name out there, but it also builds trust between your potential customers and your business by knowing of you from someone they know or follow. Getting your audience engaged and involved is often one of the top challenges that businesses face…
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