Blog
Finding the right web designer for your business
Finding a website designer that you can trust can be overwhelming especially with the plethora of designers out there. When choosing a web designer, your ultimate goal is to get more customers through a website that engages your audience and reflects your brand in the right way. Web design projects are usually time-consuming and costly,…
5 Ways to Write Emotive Copy For Your Website
People underestimate the importance of website copy yet it is some of the most important content your audience will view. Sharing stories that stir emotions is a great feature for website copy. Your website should simultaneously engage, inform, and encourage action from your reader. Many businesses mistakenly avoid sharing emotions when drafting their copy even…
Website Credibility Mistakes to Avoid
Your website could be pristine, your customers loyal and your social media followers immense. Yet small, subtle mistakes on your website - a main source of marketing - could make a massive difference to your credibility. Credibility is what all business owners need and most will avoid ever putting a dent in it; however, some…
5 Reasons Why You Need A Welcome Email Sequence
When someone completes a form on your website, do you have a welcome email sequence in place? If your answer is “no” or “I’ve meant to do that”, then keep reading because we are writing this blog for you. I’m going to explain why every business using email marketing should have a welcome email series…
5 Things for Better SEO With Examples
SEO or search engine optimization is necessary to be found on search engines like Google, Bing, Duck Duck Go and more. On-page SEO is the process of optimizing pages on your website for search engines for searches both locally and service related. It’s one of the foundational elements of an SEO campaign. On-page SEO affects…
Using Video to Connect With Your Customers
Every business wants to build trust with its customers and when people think of businesses doing videos they usually think of commercials for television or social media videos. Those are great ways to reach customers and share a brand message but what about smaller ways that also build trust. While many people think the written…
How To Successfully Offer Discounts In Your Business
Everybody loves a special discount. Just look at Black Friday or Cyber Monday! There is a reason viral videos exist of people trampling over one another to get to the discounted big-screen TV - they love a deal! When businesses run a sale or promotion, they can often expect a rush of new and existing…
How To Increase The Time Visitors Spend On Your Website
You’ve spent a lot of time and money on creating a website for your business but what if people get to your website but only spend just a few seconds on it without completing a lead form or contacting you? That’s a wasted opportunity to gain a new customer. When someone lands on your website…
5 Perfect Examples of Great 404 Pages
A custom 404 error page is more than just a fun image. It helps to explain to your visitors what happened and where they can go from there. They are designed to keep your visitor engaged so that they are encouraged to stay on your website, despite hitting a “dead end.” Many businesses use the…
2023 Social Media Holiday Calendar
Social media holidays can be a great way to discover new audiences and engage with relevant social users, but identifying the holidays relevant to your brand can be a challenge. That’s why we’ve compiled a list of social media holidays complete with major holidays, unique social media holidays, and hashtags to use to boost your…