Skip to content

BG Digital Group

Posts

SEO: Getting the Most out of your Inbound Website

By BG Digital Group / August 5, 2014 / Comments Off on SEO: Getting the Most out of your Inbound Website

For quite a while now, we have been under the assumption that increasing search engine rankings is all about the customers. This is true but there is something else we should pay close attention to as well. Our audience also includes the search engines themselves.  A great rule of thumb is to have a goal in mind…

Read More

How Social Media and Customer Service Work Hand in Hand

By BG Digital Group / July 31, 2014 / Comments Off on How Social Media and Customer Service Work Hand in Hand

Taking advantage of the large social media and marketing community, our team took the opportunity to participate in a live webinar, Customer Service is the New Marketing: Turning Satisfaction into Sales, hosted by Social Media Today and their panel of esteemed speakers, Frank Eliason (@FrankEliason), Hansen Lieu (@HansenTweets) and Nick Ayres (@nickjayres). Bellagurl’s inbound marketing philosophy is…

Read More

What is a Buyer’s Persona and How Does it affect your Website Content?

By BG Digital Group / July 30, 2014 / Comments Off on What is a Buyer’s Persona and How Does it affect your Website Content?

A buyer’s persona is your organization’s ideal customer. In order to customize your website content and have a successful marketing strategy, it’s important to know who your buyers are. Inbound marketing is centered around the customer: understanding what they want and creating content to fit their needs. So, who are your customers? What are their needs? How do you…

Read More

NC Seafood Festival: SasSea’s Marketing Success

By BG Digital Group / July 29, 2014 / Comments Off on NC Seafood Festival: SasSea’s Marketing Success

Bellagurl has freshened up SasSea’s look and she is already making a big splash. Her debut has reached over 44,000 Facebook users in just two weeks! After the success of our North Carolina Seafood Festival campaign last year, we are delighted to once again engage with the thousands of loyal fans again this year. Our efforts to surpass last year’s success of a 70% increase in new visits to…

Read More

Five Essentials you Need to Know about the Buyer’s Journey

By BG Digital Group / July 28, 2014 / Comments Off on Five Essentials you Need to Know about the Buyer’s Journey

A buyer’s journey is an active process that your persona moves through on their way to making a purchasing decision. It is comprised of three stages, the awareness stage, consideration, and the decision stage. Each stage is significant as to how you approach marketing and the content you develop. 70% of the purchasers decision is…

Read More

Inbound Marketing: A New Kind of Marketing

By BG Digital Group / July 24, 2014 / Comments Off on Inbound Marketing: A New Kind of Marketing

As a marketer we always center our attention around what matters to our customers, and what matters is customer delight. What if you could do this in a way that would convert your visitors into leads? Thanks to inbound marketing, you can! Inbound marketing is a method that allows you to attract, convert, close and delight…

Read More

Reaching a Younger Travel Audience Through Visual Search

By BG Digital Group / July 22, 2014 / Comments Off on Reaching a Younger Travel Audience Through Visual Search

You may have noticed marketers attempting to figure out how to market to millennials, those born between 1985 and 2000, and it seems that the big international brands are making strides with this segment of our population. Most feel it’s difficult to reach millennials because they’re unplugging from the traditional ways that advertisers have in…

Read More

Bellagurl Welcomes Lindsey Cole, Certified Inbound Marketer Extraordinaire

By BG Digital Group / July 21, 2014 / Comments Off on Bellagurl Welcomes Lindsey Cole, Certified Inbound Marketer Extraordinaire

Bellagurl is focused on helping young marketing and advertising students gain real world experience through mentoring and internships. Now, we welcome Lindsey Cole, our new inbound marketing intern, who comes to us all the way from Michigan. After living in North Carolina for a few years, she recently finished her Bachelors degree in Management and Marketing. She…

Read More

Content: Bellagurl Wins Second Consecutive Summit Award

By BG Digital Group / July 17, 2014 / Comments Off on Content: Bellagurl Wins Second Consecutive Summit Award

Some will argue print is a dying marketing platform. In some aspects they’d be correct. However, in businesses highlighting beauty, locations and breathtaking photography, visual marketing – including print – will always be most effective. Such is the case with the Outer Banks Wedding Association’s annual publication, Outer Banks Bride, created and published by Bellagurl. For…

Read More

Website Design North Carolina Bellagurl’s New Website

By BG Digital Group / July 10, 2014 / Comments Off on Website Design North Carolina Bellagurl’s New Website

As any marketing agency will tell you, it’s crucial for a business to adapt to the market, implement current marketing trends and have a fresh website! As Bellagurl adds to our focus inbound marketing, which utilizes quality content targeted towards your customers attracting them towards your product or offerings, we are launching a new website showcasing our…

Read More