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Social Media Prospecting: How to Find and Turn Fans into Customers

By BG Digital Group / July 1, 2014 / Comments Off on Social Media Prospecting: How to Find and Turn Fans into Customers

Your newly redesigned website is complete with meta tags, calls-to-action and keywords to enhance your search engine optimization. Now what? Now it’s time to increase your social media presence and take advantage of the more than one billion active users on Facebook. Social prospecting, or the act of scouring the social web in hopes of identifying and engaging…

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Inbound Marketing: Moving From Interruptive to Interceptive

By BG Digital Group / June 30, 2014 / Comments Off on Inbound Marketing: Moving From Interruptive to Interceptive

How many of you either fast-forward your DVR or change the radio station when a commercial comes on? Our guess is that many of you raised your hands (we’re even guilty of it too). Why are we still marketing to our audiences on mediums that they no longer watch? Instead, shouldn’t marketers entice consumers to tune into…

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