So What’s the Deal with Facebook Live

So What’s the Deal with Facebook Live

In a time with DVR availability and Netflix subscriptions on the rise, video streaming is far removed from real-time viewing, but one social network has chosen to go against the current and rethink viewing habits. Last summer, Facebook launched its Live feature,...
How to Market Your Green Initiative

How to Market Your Green Initiative

Today, it is becoming increasingly more popular for businesses to start a green initiative. Consumers are becoming more aware and conscious of their effect on the planet and want to do something to make a difference. A preference for doing business with eco-conscious...
How To Win B2B Hearts on Social Media

How To Win B2B Hearts on Social Media

Content seems to be the ever-growing buzzword in the marketing world, bringing to mind hyperlapse cooking videos and kitschy Buzzfeed articles. Where does B2B content fit into the puzzle? How can content be created to attract and delight professionals rather than late...
What We Learned at #AADigital

What We Learned at #AADigital

Last week BG Digital Group attended the Digital Conference in New York City presented by Advertising Age in order to learn more about digital marketing trends. It was an honor to attend this conference and we want to thank Ad Age for having us. Sitting amongst other...