OTT Programmatic
Meet Megan Smith
Megan is a new intern at BG Digital Group for the 2019 summer. As a rising senior at Appalachian State University, she has made a lot of impressive accomplishments throughout her time in both her academic and school involvement. Megan is completing a major in Business Administration with a focus in Marketing and a minor…
BG Digital Group New Summer Intern Caroline Wagner
At BG Digital Group, summer not only means warmer weather and more days spent at the beach, but also new interns! BG Digital Group’s internship program offers many different opportunities to gain new experiences and grow professionally. Caroline Wagner is one of our new interns that will be spending the summer with us here in…
Giving Tuesday
After all the shopping and eating, Giving Tuesday is here to remind us of what the holiday season is truly about: showing kindness to those around us! We have so much to be thankful for this year, from good health to strong friendships, but most importantly we are thankful for our clients! We have the…
Top 3 Things To Make Your Call-to-Action Get Results
Do you utilize call-to-actions? If your answer is no, you might already be utilizing them without knowing it. A call-to-action is the part of your marketing and advertising that attempts to make your audience click an ad, follow a link to learn more about your business, or sell a product or service from your ads.…
Transform Your Marketing Plan with Video Marketing
Video marketing has become one of the greatest ways to generate an audience following, particularly on social media through video streaming services and commercial television. Video allows you to tell your business’ story in an engaging way. Video is easy to watch, enjoy, and share. As marketers, especially in social media, we are always following…
Best Practices For Using Print Advertising In Today’s Digital World
For years, print advertising was the darling of most advertising campaigns. Today, there has been a significant reduction in the use of print advertising because of the trackable opportunities in social media and online advertising. As a full-service marketing agency, we know the benefits of using great digital advertising and print advertising. Just because print…
Top Pathways for Social Media and Online Advertising
It’s getting more difficult for organizations to reach their desired fans. When social media marketing first began, the idea seemed simple: advertise to possible customers for free. While this is still true to a degree, social media usage has exploded thus limiting the number of posts a business page would display as friends and family…
Stop Making the 5 Most Common Marketing Mistakes
Do-it-yourself marketing is very common in planning today, and at times, it’s the perfect way to get your business’ marketing plan started at a low price. It’s important to consider at which point, however, that your business is beyond the point of DIY and more suited for a firm’s guidance. When setting up and tracking…
Rebranding 101: When Is It the Right Time to Rebrand
Rebranding 101: When Is It the Right Time to Rebrand Your Business? There could be many reasons why it’s time for a rebrand of your business, whether it be to reach a new customer following, perhaps your business has outgrown its previous brand, maybe the market is outgrowing your business, or the old imagery of…
Hacking: Is Your Website at Risk?
Being hacked is pretty common. From large-scale companies to small businesses, everyone remains a target to online hackers devoting their time to stealing information and money from innocent online users every day. Take a look at our SSL Encryption Blog regarding how many hacking attempts go down every day. Hint: it’s a lot. So, how…