Blog
25 Website Must Haves for Turning Leads into Customers
In today’s age of digital searches and instant gratification, an online presence isn’t just a good idea, it’s necessary for success. Yet, surprisingly, a recent study by 1&1 Internet found that up to 40% of small-to-medium sized businesses still don’t have a website. While social media has made it easier to be found, a company…
Social Media Prospecting: How to Find and Turn Fans into
Your newly redesigned website is complete with meta tags, calls-to-action and keywords to enhance your search engine optimization. Now what? Now it’s time to increase your social media presence and take advantage of the more than one billion active users on Facebook. Social prospecting, or the act of scouring the social web in hopes of identifying and engaging…
Inbound Marketing: Moving From Interruptive to Interceptive
How many of you either fast-forward your DVR or change the radio station when a commercial comes on? Our guess is that many of you raised your hands (we’re even guilty of it too). Why are we still marketing to our audiences on mediums that they no longer watch? Instead, shouldn’t marketers entice consumers to tune into…