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BG Digital Group

Social Media Prospecting: How to Find and Turn Fans into Customers

Your newly redesigned website is complete with meta tags, calls-to-action and keywords to enhance your search engine optimization. Now what? Now it’s time to increase your social media presence and take advantage of the more than one billion active users on Facebook.

Social prospecting, or the act of scouring the social web in hopes of identifying and engaging with potential clients, is an integral part of a company’s marketing plan. However, with the large number of sites and millions of people using these social media sites, it’s more important than simply talking “at” the customer, it’s about engaging “with” them and educating those who may not know how your business will benefit them.

Social Media Marketing Rubix Cube

To establish a plan of action in order to best utilize these social media networks and ensure your inbound marketing strategy is effective, download this workbook for a more in-depth look at the leading social media platforms, including Facebook, Twitter, Google+, LinkedIn, and Pinterest.

This interactive workbook will teach you the fundamentals of how to prospect, engage and turn potential clients into paying customers through short preparatory work, visual instructions, pro tips, prescriptions for success and take-home exercises for follow-up prospecting.

Start looking at your social media platforms from a lead-generating perspective and begin compiling a list filled with potential clients when you download our Social Prospecting Workbook: How to Use Social Media to Find New Leads.

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