What We Learned at #AADigital
What We Learned at #AADigital
Last week BG Digital Group attended the Digital Conference in New York City presented by Advertising Age in order to learn more about digital marketing trends. It was an honor to attend this conference and we want to thank Ad Age for having us. Sitting amongst other advertising professionals at Pier 36, we learned so…
Google’s Latest Advertising Layout Changes
Have you noticed a change in Google’s layout? We’re looking at what it all means for marketing, SEO, and how it can help your business. While searching recently, you may have noticed a small change in your Google search results. While marketing professionals may take notice right away, the average user may not notice at all or…
5 Ways to Practice Delightful Customer Service
Welcome to the BG Digital Group Marketing Blog! I'm Rachel, your account manager, here to teach you about inbound marketing, and how delightful customer service can make all the difference. Here's a little something about me. Inbound marketing, our strategy of choice, is centered on using quality, targeted content to locate your key audience and turn leads…
Talking Digital Advertising for Car Dealerships with Cheryl
When it comes to navigating the wild world of online advertising, it’s best to practice this age-old saying: do it right, or not at all. That’s why we’ve taken the past few years to make ourselves your experts on digital advertising for car dealerships, tackling every challenge from digital display ads to search retargeting. I’m Cheryl, the President of BG…
Clean Up Your Email Marketing to Boost Engagement and Sales
Email marketing can be tricky business. It isn't as simple as stocking up as many contacts as you can and pushing out content regularly. Checking, monitoring, and updating your contact list can boost your engagement rate and make sure you aren't wasting your time with contacts who will never convert to clients. Follow these tips,…
How to Find Success in Your Holiday Email Marketing
Whether you're debuting amazing Black Friday deals or making a big announcement about 2016, holiday email marketing has the power to make or break your year. That's why it's important to approach your next email newsletter with care. Follow our do's and don'ts of Holiday Email Marketing to wow your readers, hit your sales goals…
Ad-Free Media Experience: Is It Worth the Cost?
Are you watching Grey’s Anatomy this Thursday night? If you’re a die-hard TGIT fan, you may just stick around ABC all night to catch Scandal at 9 and How to Get Away with Murder at 10. Put yourself in a marketer’s shoes for a moment: these shows draw the attention of millions of viewers every…
Pumpkin Spice-Up Your Fall Fashion Marketing Campaign
September 23rd marks the first day of fall, and we're kicking off the season with retail marketing tips that will wow audiences looking for the latest in fall fashion. Boutique fashion is meant to be unique, practically selling itself, but how can you find loyal shoppers without practicing creative marketing? We've got four tips for creating a…
7 Things Your Web Designer Wants You to Know
Meet Sue, our web designer. Before coming to BG Digital Group, Sue worked as a freelance web programmer while her family moved from Virginia to Florida before settling in here on the Crystal Coast. When she’s not plugging away at her desk, programming beautiful, responsive websites for our clients, she enjoys taking a hands-on approach…
Building a Brand Personality with Rosalind
Meet Rosalind. She's our agency administrator at BG Digital Group, and a brave soul who manages to be an integral part of our team while also pursuing a degree in International Hospitality Business Management from the University of Derby, UK. Rosalind takes pride in helping to organize and streamline processes in the business, creating not…