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BG Digital Group

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Small Business Tip: How To Engage Your Small Business Team To Perform Their Best

February 25, 2020

We care a lot about small businesses because we understand the enormous amount of stress that owners and managers are under. From taking care of customers and employees to generating sales, the role of a small business owner can be daunting. We’re here to help not only through marketing solutions but through business solutions. Last…

Small Business Tips with Remarkable People Solutions

Small Business Tip: How To Gain Remarkable Team Members in 2020

January 28, 2020

In the United States, there are over 30 million small businesses. At BG Digital Group, we care about these small businesses and ensuring they are saving time and money with marketing and advertising strategies that really work. We also care about the general health of small businesses and that means hiring the right team members.…

Man searching on google

Google Search Engine Algorithm Updates

December 3, 2019

Did you know that Google updates its search features to improve search experience? This is great news for customers but bad news for small businesses not effectively managing their websites. Google uses automated bots (called spiders) that crawl the web collecting data in generating its search results. Google has a huge library of keywords that…

Instagram Stories

3 Best Tips For Using Instagram Stories

November 18, 2019

If your business has Instagram, you are probably familiar with the Instagram story feature. Instagram stories are not only ridiculously fun and easy to use, but there are great benefits to using them strategically. Instagram stories are the perfect engagement tool. With over 400 million daily users, Instagram stories are the perfect way to help…

Google Ads tracking

Developing a Google Ads™ Advertising Budget And Tracking Your Results

November 12, 2019

Google Ads™ (formerly Google Adwords), is Google’s advertising platform where advertisers auction on certain keywords to have their clickable ads appear on Google’s search engine results page (SERP). This platform is pay-per-click (PPC) based, allowing advertisers to reach people through both Google’s Search and Display Networks. Develop Your Budget Because this is PPC advertising and…

SEO best practices

Two Simple Tips to Perfecting Your SEO

October 28, 2019

Search Engine Optimization (SEO) is considered the heart and soul of how websites rank in a search engine results page (SERP). Optimizing and perfecting your SEO can dramatically improve your website’s visibility in SERPs. In fact, Google dominates the search engine market by maintaining an almost 90% share of searches. Not to mention the fact…

Site Audit

Why You Should Be Regularly Auditing Your Web Pages

October 21, 2019

Here at BG Digital Group, we are fortunate enough to have our very own NC Website Developer working in house. Sue Ford has been developing websites with us for six and a half years and is awesome at what she does! Looking at this topic from Sue’s point of view with her extensive experience, there…

Sapphire Staging and Styling

Prepare A Style Guide For Your Marketing And Advertising Team

October 7, 2019

From a logo, website, social media marketing, print materials and more, having a cohesive style for your brand is essential to success. By crafting a basic style guide for your business, you’ll be equipping you and your team with the tools they need to properly present your brand to consumers. So, what is a brand…

Digital marketing campaigns

What To Expect From Digital Marketing Campaigns & Its Results

October 4, 2019

We get it! Digital marketing can seem intimidating. If you’re not like us and dreaming of quality search engine optimization (SEO), dazzling display ads, engaging social media, and stellar email marketing, it can all make your head dizzy. You’ve probably heard of the benefits but are wondering if it’s worth the time. Will a quality…