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How To Successfully Offer Discounts In Your Business
Everybody loves a special discount. Just look at Black Friday or Cyber Monday! There is a reason viral videos exist of people trampling over one another to get to the discounted big-screen TV - they love a deal! When businesses run a sale or promotion, they can often expect a rush of new and existing…
How To Increase The Time Visitors Spend On Your Website
You’ve spent a lot of time and money on creating a website for your business but what if people get to your website but only spend just a few seconds on it without completing a lead form or contacting you? That’s a wasted opportunity to gain a new customer. When someone lands on your website…
5 Perfect Examples of Great 404 Pages
A custom 404 error page is more than just a fun image. It helps to explain to your visitors what happened and where they can go from there. They are designed to keep your visitor engaged so that they are encouraged to stay on your website, despite hitting a “dead end.” Many businesses use the…
Top 3 Reasons You Need An SEO Audit
The most common goals for a website are for it to run efficiently, look professional, and be displayed high on search engines. Unfortunately, those goals are not always achieved so easily. There can be several weaknesses within your website that you’re unaware of, and one of those weaknesses could be the reason why your site…
10 Things You Can Do to Improve Your SEO Right
Search engine optimization (SEO) plays an integral part in where websites rank in Google’s search engine results page (SERP.) Is your website doing everything it can to optimize your SEO? Check out these quick and easy tips for optimizing and perfecting your SEO right now and ensure your website is ranking where it should! 1.…
Google Search Engine Algorithm Updates
Did you know that Google updates its search features to improve search experience? This is great news for customers but bad news for small businesses not effectively managing their websites. Google uses automated bots (called spiders) that crawl the web collecting data in generating its search results. Google has a huge library of keywords that…
Two Simple Tips to Perfecting Your SEO
Search Engine Optimization (SEO) is considered the heart and soul of how websites rank in a search engine results page (SERP). Optimizing and perfecting your SEO can dramatically improve your website’s visibility in SERPs. In fact, Google dominates the search engine market by maintaining an almost 90% share of searches. Not to mention the fact…
Why You Should Be Regularly Auditing Your Web Pages
Here at BG Digital Group, we are fortunate enough to have our very own NC Website Developer working in house. Sue Ford has been developing websites with us for six and a half years and is awesome at what she does! Looking at this topic from Sue’s point of view with her extensive experience, there…
Topic Clusters: The Next Big Thing in SEO
Anyone who is familiar with search engine optimization knows that it is a constantly changing and evolving process. Previously, when we thought of SEO we thought about the importance of keywords. This is because in the past, people would simply search a fragmented keyword, or keywords, pertaining to what they were searching for, but that…
Simple Tips to Perfecting Your SEO Today
With everything on the online today, it may be hard to create quality, relevant content that stands out. Great search engine optimization, or SEO, can bring more traffic to your website and ultimately make you more successful among competitors. Search engines use algorithms that look at a variety of factors on websites to rank it…