Some people may say that email marketing has lost its edge in comparison to other inbound marketing efforts. The truth is, this strategy will long outlive Facebook, Twitter, and Instagram because...
Insights & News
Social Media Marketing and Businesses: Are You Doing it Right?
By now, just about everyone has joined the social media world in some capacity. It has become an integral part of our culture and has forever changed the way in which businesses reach potential...
SEO: Getting the Most out of your Inbound Website
For quite a while now, we have been under the assumption that increasing search engine rankings is all about the customers. This is true but there is something else we should pay close attention to...
How Social Media and Customer Service Work Hand in Hand
Taking advantage of the large social media and marketing community, our team took the opportunity to participate in a live webinar, Customer Service is the New Marketing: Turning Satisfaction into...
What is a Buyer’s Persona and How Does it affect your Website Content?
A buyer's persona is your organization’s ideal customer. In order to customize your website content and have a successful marketing strategy, it’s important to know who your buyers are. Inbound...
NC Seafood Festival: SasSea’s Marketing Success
Bellagurl has freshened up SasSea’s look and she is already making a big splash. Her debut has reached over 44,000 Facebook users in just two weeks! After the success of our North Carolina Seafood...
Five Essentials you Need to Know about the Buyer’s Journey
A buyer’s journey is an active process that your persona moves through on their way to making a purchasing decision. It is comprised of three stages, the awareness stage, consideration, and the...
Inbound Marketing: A New Kind of Marketing
As a marketer we always center our attention around what matters to our customers, and what matters is customer delight. What if you could do this in a way that would convert your visitors into...
Reaching a Younger Travel Audience Through Visual Search
You may have noticed marketers attempting to figure out how to market to millennials, those born between 1985 and 2000, and it seems that the big international brands are making strides with this...
Bellagurl Welcomes Lindsey Cole, Certified Inbound Marketer Extraordinaire
Bellagurl is focused on helping young marketing and advertising students gain real world experience through mentoring and internships. Now, we welcome Lindsey Cole, our new inbound marketing intern,...