Blogging is a resource that a lot of businesses are now utilizing to connect them with their followers. A blog allows you to regularly publish content that is related to your industry. This is why blogging is such a great tool to use alongside social media. A blog is also an easy way to get individuals interested in your business and then smoothly direct them to your website to learn more. Each blog post creates a new page for your website, which can encourage people to engage with your content when searching various aspects of the industry. This also increases your SEO (Search Engine Optimization) so that your page will be found easier when people are searching online.
White space is very important when creating a blog. White space makes the content seem less overwhelming to the reader. Not many people enjoy looking for an answer and having to read through a whole book-long paragraph to find what they’re looking for. White space has the ability to improve all around cohesion and allows your blog to be easily processed by your readers.
When brainstorming for new blog topics, you should always be considering what you think your target audience wants to read about. Write about something relevant that people may have questions on so that you can answer those questions for them. A good start to forming new blog topics could be taking a closer look at some of the most frequently asked questions surrounding your product or industry. This way you are helping someone solve their problem or ease their concern while also directing them to your website, which will increase overall traffic.
Not only does your content need to be well structured and informative, your content should also be attractive to the reader. “Is this something I would want to read?” This should be a question to consider when writing all blogs. The content included in the body section of your blog should be enriched with value to the reader. You want to ensure that your readers are gaining what they were anticipating to gain from reading the title and choosing to continue reading your blog post.
Are you struggling with increasing your engagement through blog posts? At BG Digital Group, we have an awesome team of SEO Experts that are ready to help you increase audience engagement and SEO through the use of social media and blog posts. We would love to help your business thrive. Schedule a call with us today to see where BG Digital Group could take your business.