It’s fall and you’ve seen some department stores skip the next two holidays and roll right into Christmas promotion because the opportunity to be the first to sell products can’t be missed. You may be like many businesses who are working hard to just keep up with daily activities and haven’t thought yet about fourth quarter promotions. Don’t get caught behind the times scrambling at the last minute to make the most of increased engagement oportunities on your Facebook, Instagram, Pinterest, Twitter and Google Plus pages. Use these three simple tips to get ahead of the social media marketing game today:
1. Contest and giveaways are a great way to reward your followers, promote new products and open houses. Start planning today to announce a campaign that can be replicated throughout the season and maybe even after for a post-holiday sales boost.
2. Create a visual shopping experience. If your business sells Christmas trees, show images of trees decorated in different ways. If your business is a boutique, post images of holiday party outfits and accessories, office party outfits, family party outfits, etc.. Encourage customers to share their favorite Christmas memories and photos using a specific hashtag.
3. Use Social Media for Customer Service. Now, people take to social media to ask questions, expecting corporate responses within minutes. Make sure your social media manager responds quickly to all questions in a positive and timely manner. Recently, one of our clients, Crabpot Trees, posted new product and received lots of questions about the images that were posted. In the past, people would check out your website for availablity, sizing, shipping dates but now they post these quick questions right under posts or in private messages.
Start today to plan for a successful holiday shopping season. If your business needs social media management and marketing assistance, call Bellagurl. We are a North Carolina social media management agency and we make marketing that matters.
