Why should you pay a copywriter to curate blog content for your business? Let’s count the reasons. At BG Digital Group, we encourage all businesses to add blog writing into their social media plans, and here’s why:
- You have frequently asked questions from your customers, right? A blog gives you the opportunity to have us answer everyone’s questions in one place, saving you time and money.
- We can write for a broad audience to capture everyone’s attention, or target a specific type of customer if you’d like to push a certain product or service.
- It’s great for search engine optimization. Keeping up with Google’s ever-changing algorithms can be tricky, so staying optimized is a daunting task. With regular keyword and industry research, we’ve been able to stay on top of the SEO game, using relevant blogs to keep your company on the first page of Google search results.
- Blogs make information more easily digestible, not only for search engines, but for people. To learn everything about a business or industry on one page is unrealistic, at best. Your customers are looking for quick answers to specific questions. A searchable blog answers those questions in about 300-500 words, and leads visitors to the next step in the buyer’s journey, one step closer to becoming a promoter!
So, is starting a blog worth it? If your business relies on a website to find more leads and generate a loyal following, we say absolutely yes. Starting a business blog is a great way to gain more referrals from organic search results, email marketing, social media promotions, and anywhere else where you choose to promote your blog. We offer blog writing and social media marketing services at BG Digital Group for all types of businesses.