Do you have experience running Facebook ads? Most people who are familiar with social media do, usually because of the attractive rates of advertising. After trying a few rounds of advertising, it seems like most beginners’ ads fall short, and it becomes difficult to pinpoint exactly what budgets and methods work and get the most bang for the buck. With Facebook, you can advertise your business for as low as $3 a day or you can allocate more, the choice is yours and that’s why Facebook is such an appealing advertising platform. According to Hootsuite about 2 billion people use Facebook, and of that 2 billion, about 800 million of them post something on Facebook every single day. So, what’s holding you back? Why aren’t your DIY Facebook ads working? Below are some reasons and tips to explain why that could be happening.
Too Large of an Audience with Flawed Targeting Techniques
While it’s true that Facebook is the most popular social media platform, having too large of an audience can actually spell disaster for smaller ad campaigns. For example, if you have a business in eastern North Carolina with a single location, you’re likely trying to target the people in that area or people that regularly visit that area. Without setting the right targeting constraints in Facebook’s ad campaigns, you’ll end up targeting EVERYONE and reaching only a few of those you hoped for. This can go vice-versa too. Be sure to not target too narrow of a group either, because then your spending for the ad goes unused and your target audience will not be reached to the fullest potential.
Identify the Right Campaign Objective
Facebook has many different choices for your ad campaigns, like brand awareness, reach, traffic, engagement, conversions, and more. This can help you utilize your budget the right way, paying only what you need or per action or in a lump sum. Targeting your ad style to reach the goals you want will help make it easier to reach the customers you want and avoid wasting money on people who don’t make a difference to your sales or audience.
Set the Right Budget
This is one of the most important parts of running ads on Facebook. You don’t want to spend too much money to get very little return, which happens all the time because Facebook will let you spend however much you want without any guarantee of your ads working. Just because you spend what you think is a high amount of money on a Facebook ad, doesn’t guarantee that people will be knocking down your business’ door the next morning. It’s best to strategically plan your Facebook ad budgets, spending only what you need and no more. Of course, it depends on your audience, their likings, and their activity, but our team recommends splitting up your content to have some images worth more than others. By trying out several different pricing options for your ads, you’ll be able to see what prices are best for your business, and with time, you’ll be utilizing your budget to the fullest potential.
At BG Digital Group, we have an expert ad team that can help you decide on a Facebook ad budget that’s more likely to be successful. We don’t like wasting money just as much as you and with our experienced social media marketing team, you’ll never run another Facebook ad where you’re wondering where your customers are and money went. If you don’t have time to run the right campaigns or your campaigns haven’t been receiving the amount of exposure you expected, give us a call today and we’ll help you create an ad campaign that will take a load off of your mind and wallet.
