Content Marketing World, #CMWorld, is bringing over 2,500 marketers from over 50 countries to Cleveland, Ohio this week so content marketers can network and learn from the best. Industry leaders from Kraft, Facebook, SAP, Coca-Cola, Microsoft and many more are set to speak to attendees on the future of digital and content marketing. This is the fourth year that this event, the largest in the world for content marketing, is taking place in the United States.
Many of you may be asking what is content marketing? Content marketing is the relationship building marketing arm that engages consumers with brands. It involves written content like blogging and website content but also entails online video, social media and much more. It is so much of a major strategic focus in marketing that over half of the Fortune 20 are attending this event.
Many believe that content marketing and traditional marketing are in opposition but in fact, when executed well, both work together. Traditional marketing can help get the initial messaging out to consumers but content marketing helps tell the broader story through blogging and online video. Content marketing even develops brand relationships with consumers through social media.
This event is hosted by the Content Marketing Institute (CNI) and is the largest event of its kind offering practical content marketing advice and inspiration. Bellagurl will be following this event all week and garnering some new and exciting information from their blog. If your company needs help breaking through the content clutter that keeps your message from being heard, call us today. We make marketing that matters.
