Instagram is quickly becoming a go to for brands on social media. Many users have been complaining (you may be one of them) that they are tired of their feeds on Facebook and Twitter being cluttered by brands seeking to get more eyes and impressions. Admittedly, some of the tactics that companies are employing are humerous and sometimes unethical.
Instagram has been able to master one thing well and that is creating a culture that encourages brands on the social media venue to post in a way that is different. Their feed is clean and simple and less cluttered with less marketing noise and savvy brands are jumping on this opportunity to reach their fans. A recent Forrester Study notes that posts on Instagram are getting more enagement from their fans and followers than those same brands on Facebook and Twitter. Another study notes that Instagram is catching up to Twitter’s number of users and businesses are taking notice. Sue Zimmerman recently gave 10 Ways to Attract Your Ideal Customers on Instagram in her blog and noted ways of separating out yourself from the crowd.
Instagram is where your company should be but remember the demographics and the culture are vastly different. Over 90% of Instragram’s users are under the age of 35 with 68% of its users being female, which makes it attractive to apparel, media and the entertainment industries. You can’t post exactly as you would on Facebook or Twitter. Remember, Instagram posts are about quality over quantity. It may take some practice but if you give it time, you can gain valuable millennial followers who will help develop a culture for your company. If you need help mastering Instagram, let BG Digital Group help. We make marketing that matters.
