If you aren’t keeping track, Facebook algorithms are always changing and so is the way Facebook delivers ads. Facebook, now one of the top advertising platforms, is expected to top its over $40 billion in ad revenue from 2017. Businesses both big and small are flocking to Facebook in droves to advertise for three simple reasons:
It’s where everyone is at. Just head to your local waiting room and you’ll see people on their phones scrolling aimlessly digesting content rather than reading People magazine.
It’s easy. You can target by location, followers and those who look like your followers.
It’s affordable. For as little as $10 you can get the word out about your business’ events, products and specials.
Over 90% of Fortune 500 brands are declining in market share. Their primary spend is on programmatic digital advertising and TV commercials. Many innovative companies are hitting tens of millions to billions of dollars in sales by spending 100% of their budget on influencers, Facebook, and Instagram.
Navigating through all of the ins and outs of setting up a Facebook ad can be daunting, but we’ve got a few tips to help you get set up and design your ads to get running in minutes!
Know your goal.
Make sure you are sending people exactly to your website to learn about your business, purchase product or attend an upcoming event.
Install pixel code.
Install into your website special pixel code from Facebook that will help you remarket to those visiting to your website. Don’t know how to do this? Now is a great time to give us a call!
Hire a graphic designer to create eye-catching images.
Know the correct sizing for images and try not to exceed 20% text on your ad for better delivery.
Keywords are important but focus on building your audience segment too
Make a list of potential keywords and when you are working hard to target try to keep your reach between 500k and 2M when possible.
Test your images by using two to three to see which ones convert and also split test your demographics to see which groups respond best to your offerings.
If all of this seems overwhelming,it’s okay because we’re here to help. Simply give us a call and set up a time to meet. We can go over the best ways to help your business place their advertising whether on Facebook, Instagram, or other online ad venues. The team at BG Digital Group, a full-service marketing and advertising agency located in North Carolina are Facebook experts who manage multiple campaigns for many different industries.