{"id":975,"date":"2017-03-01T13:36:52","date_gmt":"2017-03-01T18:36:52","guid":{"rendered":"http:\/\/blog.bgdigitalgroup.com\/?p=975"},"modified":"2019-03-06T12:31:37","modified_gmt":"2019-03-06T17:31:37","slug":"bg-digital-group-raleigh-digital-marketing-conference","status":"publish","type":"post","link":"https:\/\/bgdigitalgroup.com\/bg-digital-group-raleigh-digital-marketing-conference\/","title":{"rendered":"BG Digital Group Attends Raleigh Digital Marketing Conference"},"content":{"rendered":"

Recently, our digital marketing team at BG Digital Group had an exciting opportunity to attend an American Marketing Association<\/span><\/strong><\/a> event in Raleigh, NC. They say the early bird gets the worm and that rang true as our 5am crew downed copious amount of coffee on the drive to hear Meredith Oliver of Meredith Communications<\/strong><\/span><\/a> discuss the best practices of SEO and website design.<\/p>\n

Here are our 4 tips for Website Design and SEO<\/a><\/strong><\/span>:<\/h4>\n

1. Your fans come first.\u00a0<\/strong><\/span>
\nNowadays, customers are known as Empowered Buyers meaning that they are more informed, empowered, invested and expectant. Do your research and ensure that your website is targeted towards your ideal audience.<\/p>\n

2. Website design is crucial.<\/strong>\u00a0<\/span>
\nHave you ever gone to a business\u2019s website and thought, \u201cI can\u2019t find anything. This is so confusing.\u201d This is the exact reason why the functionality and design of your website is important. The homepage of your website is your customers\u2019 first impression of your business. Make it easy for them to navigate and to find what they came to find.<\/p>\n

3. Use Call to Actions.<\/span>\u00a0<\/strong>
\nAgain, it\u2019s all about functionality when it comes to your website. Making it easy for your customers to \u201cBuy now\u201d or \u201cFind out more\u201d will result in more leads and therefore, more sales. Having clear access to phone numbers and email addresses on your homepage will make it that much easier for customers to contact you. We typically suggest clients have 2-3 CTA\u2019s on every page for optimal results.<\/p>\n

4. Content, content, content.\u00a0<\/strong><\/span>
\nWe cannot say this enough; not having enough content on your website greatly hinders your Search Engine Optimization. We recommend having at least 300 words on every page. Also, including keywords in your content is crucial to your search rankings.<\/p>\n

Listening to Meredith\u2019s presentation on FANtastic Marketing helped our team of digital marketing experts solidify our practices regarding website design and Search Engine Optimization. As a whole, we work to ensure that we take every opportunity to learn from fellow industry experts and add to the conversation by attending conferences and webinars.<\/p>\n

\"digital<\/p>\n

\"Contact<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Recently, our digital marketing team at BG Digital Group had an exciting opportunity to attend an American Marketing Association event in Raleigh, NC. They say the early bird gets the worm and that rang true as our 5am crew downed copious amount of coffee on the drive to hear Meredith Oliver of Meredith Communications discuss […]<\/p>\n","protected":false},"author":1,"featured_media":2319,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,21],"tags":[42,28,14,22,15,43,11,44,45,13],"acf":[],"_links":{"self":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts\/975"}],"collection":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/comments?post=975"}],"version-history":[{"count":0,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts\/975\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/media\/2319"}],"wp:attachment":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/media?parent=975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/categories?post=975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/tags?post=975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}