{"id":7738,"date":"2023-08-31T08:00:03","date_gmt":"2023-08-31T12:00:03","guid":{"rendered":"https:\/\/bgdigitalgroup.com\/?p=6038"},"modified":"2024-01-25T10:34:44","modified_gmt":"2024-01-25T15:34:44","slug":"how-to-ensure-your-subscribers-read-your-emails","status":"publish","type":"post","link":"https:\/\/bgdigitalgroup.com\/how-to-ensure-your-subscribers-read-your-emails\/","title":{"rendered":"How to ensure your subscribers read your emails"},"content":{"rendered":"

Getting engagement from your email subscribers can be a struggle, and for many business owners, it can feel like an impossible feat. Everybody’s inboxes are overflowing with emails daily, and you struggle to stand out. You could diligently write an email every week, only to find many of your subscribers don\u2019t even open them. This can be incredibly disheartening when you\u2019re working so hard to share value with your audience. We\u2019ve got some ideas that can help you increase your open rate and ensure your subscribers read your emails.<\/span><\/p>\n

Let\u2019s take a look:<\/span><\/p>\n

Share value<\/b><\/h2>\n

The emails you send to your audience should deliver value. Even if you run an online store and regularly want to feature your products, it\u2019s important to stand out from your competition. Help your readers to solve problems, move closer to their goals and build trust with your brand<\/span>
\n<\/span><\/p>\n

Be consistent <\/b><\/h2>\n

When you\u2019re sending emails, the one thing that you need to be is consistent. Sending emails on a consistent basis encourages your subscribers to get into the habit of opening and reading when your email lands in their inbox. If you send irregularly or only a few times per year, you\u2019ll struggle to get engagement from your readers<\/span>
\n<\/span><\/i><\/p>\n

Use catchy subject lines<\/b><\/h2>\n

Your subject line is the first thing a subscriber will see when your email arrives. Use a catchy subject line that encourages someone to open your email. It\u2019s your one chance to stand out in someone\u2019s inbox, so consider adding in an emoji too, if that\u2019s appropriate for your audience.<\/span>
\n<\/span><\/p>\n

Don\u2019t forget the preheader<\/b><\/h2>\n

Most email platforms will also allow you to edit the preheader or preview text. This is displayed in someone\u2019s email inbox, and it directly follows your subject line. The preheader text is your ideal opportunity to expand on your subject line and add some further encouragement for your reader to open your email<\/span>
\n<\/span><\/i><\/p>\n

Use a hook<\/b><\/h2>\n

The first paragraph or two of your email should hook your readers in and make them want to read more. Tell your readers clearly what they\u2019ll learn in your email, and make sure you deliver on that promise in the email itself. Humans are naturally “skim readers” , so they\u2019ll skim through an email to see if it\u2019s something they want to read before committing to the whole thing<\/span>
\n<\/span><\/i><\/p>\n

Ask questions<\/b><\/h2>\n

Asking your audience questions can encourage engagement. For example, you could ask a question about what topics they\u2019d love to see you cover in an email. Not only is this a great way of getting some content ideas for your future emails, but you\u2019ll also build a better relationship with subscribers when you cover one of their questions. This leads to them paying more attention to your emails in the future.<\/span><\/p>\n

Do you struggle with your email marketing and getting your subscribers to engage with you? Perhaps it\u2019s time for you to bring in some help with strategy and copywriting. We can help! <\/span>Schedule a quick meeting<\/span><\/a> with us to determine how we can raise your customer engagement.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Getting engagement from your email subscribers can be a struggle, and for many business owners, it can feel like an impossible feat. Everybody’s inboxes are overflowing with emails daily, and you struggle to stand out. You could diligently write an email every week, only to find many of your subscribers don\u2019t even open them. This […]<\/p>\n","protected":false},"author":1,"featured_media":7815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,102,16,126],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts\/7738"}],"collection":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/comments?post=7738"}],"version-history":[{"count":1,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts\/7738\/revisions"}],"predecessor-version":[{"id":7817,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts\/7738\/revisions\/7817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/media\/7815"}],"wp:attachment":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/media?parent=7738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/categories?post=7738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/tags?post=7738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}