{"id":5952,"date":"2023-07-05T08:00:17","date_gmt":"2023-07-05T12:00:17","guid":{"rendered":"https:\/\/bgdigitalgroup.com\/?p=5952"},"modified":"2024-01-25T10:57:59","modified_gmt":"2024-01-25T15:57:59","slug":"how-to-write-ethical-sales-email-sequences","status":"publish","type":"post","link":"https:\/\/bgdigitalgroup.com\/how-to-write-ethical-sales-email-sequences\/","title":{"rendered":"How to Write Ethical Sales Email Sequences"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Would you love to generate a surge of sales for your business?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great way to do this is through timed offers and promotions. These are where you have a limited-time offer that is only available for a specific period. Creating a sense of urgency encourages your potential customers to act quickly and take advantage of your offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating a compelling, timed offer is more than just setting a deadline and sending out a single email to your audience. To get the best results, create a sequence of emails that engage your readers, build anticipation, create a sense of urgency, and ultimately, deliver more sales to your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, we\u2019re sharing our top tips to help you create an email sequence that promotes a timed offer ethically. We\u2019ll look at the psychology behind FOMO (fear of missing out) and show you how to use it to your advantage without resorting to unsavory tactics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some thought points to get you started:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <b>Multiple emails &#8211; <\/b><span style=\"font-weight: 400;\">Creating a sequence of emails is essential as this increases the chances of your audience seeing your offer and taking action. Start with an intro email that sets the stage for your offer. Then send several reminder emails during your promotion. Finally, send a final email on the last day your offer is available.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <b>Compelling subject line &#8211; <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When your email lands in your reader\u2019s inbox, the first thing they\u2019ll see is your subject line. Your subject lines must stand out and capture attention. This increases your chances of a reader clicking on your email and consuming the content that you\u2019re sharing. Add personalization, such as your reader\u2019s name, to increase open rates.<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <b>Deliver value &#8211;<\/b><span style=\"font-weight: 400;\"> Include some value in your emails alongside your promotional offer. This could be through tips, tricks, helpful guides, or information relevant to your offer. When you share value, you\u2019re helping to build trust and credibility with your email subscribers.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <b>Add social proof &#8211; <\/b><span style=\"font-weight: 400;\">Include social proof in your emails to build more trust with your readers. Good examples of social proof are customer testimonials, reviews, or success stories. Show your readers how someone just like them was able to succeed with the products or services you offer.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <b>Create urgency &#8211; <\/b><span style=\"font-weight: 400;\">The main form of urgency is through your time-limited offer. It\u2019s only available for a limited time, so if someone wants to purchase your product or service at a discounted price, they must take action. Add a countdown timer to your emails as a visual representation to your readers of how long is left before your offer expires.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <b>Ethical FOMO &#8211; <\/b><span style=\"font-weight: 400;\">The fear of missing out (FOMO) is a powerful motivator. However, it\u2019s important to use this ethically. Don\u2019t create false scarcity or urgency, as this damages your trust and credibility. Instead, your offer should be of genuine value and end precisely when you say it will end. Don\u2019t make it like the furniture stores with perpetual sales ending the last day of every month!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you need help with your email marketing, <\/span><a href=\"https:\/\/bgdigitalgroup.com\/schedule-a-call\/\"><span style=\"font-weight: 400;\">give us a call<\/span><\/a><span style=\"font-weight: 400;\">. We manage email marketing for many clients and have been for years. We would love to show you how you can create another affordable and easy marketing stream for your business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Would you love to generate a surge of sales for your business? A great way to do this is through timed offers and promotions. These are where you have a limited-time offer that is only available for a specific period. Creating a sense of urgency encourages your potential customers to act quickly and take advantage [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts\/5952"}],"collection":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/comments?post=5952"}],"version-history":[{"count":1,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts\/5952\/revisions"}],"predecessor-version":[{"id":7850,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts\/5952\/revisions\/7850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/media\/7815"}],"wp:attachment":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/media?parent=5952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/categories?post=5952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/tags?post=5952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}