{"id":5891,"date":"2023-05-10T11:38:59","date_gmt":"2023-05-10T15:38:59","guid":{"rendered":"https:\/\/bgdigitalgroup.com\/?p=5891"},"modified":"2024-01-25T14:04:35","modified_gmt":"2024-01-25T19:04:35","slug":"how-to-optimize-your-website-images","status":"publish","type":"post","link":"https:\/\/bgdigitalgroup.com\/how-to-optimize-your-website-images\/","title":{"rendered":"How to Optimize Your Website Images"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It\u2019s important to keep your website images optimized to ensure a positive visitor experience. Unoptimized images can cause many problems. For example, your web page could end up taking too long to load, which could lead to a potential customer clicking off your website due to impatience. You don\u2019t want to chase those visitors to your competitor\u2019s website just because your images needed attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is, optimizing your images doesn\u2019t need to be hard. We\u2019re going to address several ways you can make sure your website images are in tip-top shape and performing perfectly!<\/span><\/p>\n<p><b>Methods:<\/b><\/p>\n<ul>\n<li><b>Set and Forget- <\/b><span style=\"font-weight: 400;\">You can install plug-ins on your WordPress website that will take care of your image optimization for you. Here are some easy options to try <\/span><a href=\"https:\/\/wpmudev.com\/project\/wp-smush-pro\/\"><span style=\"font-weight: 400;\">Smush<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/optimus.io\/\"><span style=\"font-weight: 400;\">Optimus<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/ewww.io\/\"><span style=\"font-weight: 400;\">EWWW Image Optimizer<\/span><\/a><span style=\"font-weight: 400;\">. These are easy options to get started with, and they provide a \u2018set and forget\u2019 option when installed. If you need assistance, you can always <\/span><a href=\"https:\/\/bgdigitalgroup.com\/schedule-a-call\/\"><span style=\"font-weight: 400;\">contact<\/span><\/a><span style=\"font-weight: 400;\"> us and we\u2019ll set it up for you.<\/span><\/li>\n<li><b>Browser-based &#8211; <\/b><span style=\"font-weight: 400;\">There are many websites that offer browser-based image optimization. These require manual input, so are better for one-off optimization tasks rather than in bulk. Some options include <\/span><a href=\"https:\/\/jpeg-optimizer.com\/\"><span style=\"font-weight: 400;\">JPEG Optimizer<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/imagecompressor.com\/\"><span style=\"font-weight: 400;\">Optimizilla<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/kraken.io\/web-interface\"><span style=\"font-weight: 400;\">Kracken.io<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/li>\n<li><b>Desktop software &#8211; <\/b><span style=\"font-weight: 400;\">When it comes to desktop software, there are various tools that a business owner could use to optimize images on their own machines. We\u2019re going up in complexity here, as it requires downloading and installing software on their computer. One example is <\/span><a href=\"https:\/\/imageoptim.com\/mac\"><span style=\"font-weight: 400;\">ImageOptim<\/span><\/a><span style=\"font-weight: 400;\"> on the Mac. Once installed, a user can drag and drop images into the software, and they are instantly optimized.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Publishing tools &#8211; <\/b><span style=\"font-weight: 400;\">Adobe Photoshop allows you to edit and optimize images within its software. This would require knowledge of how to use Photoshop and also have purchased the software.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Having optimized images is very important for better SEO (search engine optimization). If you need help with your website\u2019s images and SEO, <\/span><a href=\"https:\/\/bgdigitalgroup.com\/schedule-a-call\/\"><span style=\"font-weight: 400;\">contact us<\/span><\/a><span style=\"font-weight: 400;\"> today for a free call to go over how we can help.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s important to keep your website images optimized to ensure a positive visitor experience. Unoptimized images can cause many problems. For example, your web page could end up taking too long to load, which could lead to a potential customer clicking off your website due to impatience. You don\u2019t want to chase those visitors to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,126],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts\/5891"}],"collection":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/comments?post=5891"}],"version-history":[{"count":1,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts\/5891\/revisions"}],"predecessor-version":[{"id":7882,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts\/5891\/revisions\/7882"}],"wp:attachment":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/media?parent=5891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/categories?post=5891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/tags?post=5891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}