What is the StoryBrand Framework?<\/h2>\n
StoryBrand was created in 2017 by marketing innovator, Donald Miller. At it’s core, StoryBrand offers a solid framework that can have a positive domino effect on your small business.<\/p>\n
The framework includes seven steps to better your business.<\/p>\n
Step One<\/strong><\/p>\n Identify your character\/hero. In this case, that will be your customer. Use a marketing strategy you\u2019re confident with, engage and attract your ideal customer.<\/p>\n Step Two<\/strong><\/p>\n Identify the problem your customer is facing. Your \u201chero\u201d has obstacles to overcome before they find success.<\/p>\n Step Three<\/strong><\/p>\n Your hero meets a guide, the guide being your business. Have empathy to understand your hero\u2019s problem while also having authority to help your hero overcome their obstacles.<\/p>\n Step Four<\/strong><\/p>\n Give them a plan which doubles as their solution. Convey your plan without confusing them. A simple overview of your solution is enough.<\/p>\n Step Five<\/strong><\/p>\n Call them to action. The use of a direct and a transitional CTA. A direct CTA would be calling them to get started now, while a transitional would offer more information on how your business can provide a solution.<\/p>\n Step Six<\/strong><\/p>\n End the story with success. Paint a clear version of your hero\u2019s future and continue to remind them why they chose you.<\/p>\n Step Seven<\/strong><\/p>\n Help them avoid failure. Remind your hero that they won\u2019t receive the growth or even go back if they fail to choose you as their guide.<\/p>\n When you put those steps together, it goes like this. A character (your customer), has a problem and meets a guide (your business), who gives them a plan (your solutions) and calls them to action that ends in success and helps them avoid failure.<\/p>\n Storybrand has the ability to help leverage story to drive engagement. Your hero wants to find success and resolve their problems, you are there to provide a clear solution. When sharing your solution\/plan, it\u2019s important to keep things simple. When you confuse, you lose.<\/p>\n Properly expressing empathy for your hero\u2019s problem allows a bond of trust to be created. Closely following, display your authority over their problem. Convey that your business has what it takes to help them overcome their obstacles.<\/p>\n The steps of StoryBrand are readily available, but true knowledge on how to best use these steps comes from the experts. BG Digital Group is StoryBrand certified and has successfully helped hundreds of businesses. Our team will help you clarify your message throughout all of your marketing, on your website, in emails and on digital ads. Then your ideal customers will listen and want to work with you. If you\u2019re ready to take a step towards growth, give us a call today<\/a>!<\/p>\nNext Steps<\/h2>\n
About BG Digital Group<\/h2>\n
![\"\"](\"https:\/\/bgdigitalgroup.com\/wp-content\/uploads\/2020\/03\/contact-us.gif\")
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"