{"id":370,"date":"2016-04-05T14:40:17","date_gmt":"2016-04-05T18:40:17","guid":{"rendered":"http:\/\/blog.bgdigitalgroup.com.php56-17.dfw3-2.websitetestlink.com\/?p=370"},"modified":"2019-03-06T14:09:43","modified_gmt":"2019-03-06T19:09:43","slug":"traditional-advertising-dead-other-cries-help-ad-age","status":"publish","type":"post","link":"https:\/\/bgdigitalgroup.com\/traditional-advertising-dead-other-cries-help-ad-age\/","title":{"rendered":""Traditional Advertising is Dead" and Other Cries For Help from Ad Age"},"content":{"rendered":"

As\u00a0Lou Paskalis<\/strong><\/a>\u00a0of Bank of America pointed out today during the first of many panels at the 2016 Ad Age Digital Conference, there has never been a better time to be in marketing. There are more platforms and channels at our disposal to create engaging advertisements than ever before, and yet, we\u2019re also facing our biggest threat –\u00a0ad blockers<\/strong>.<\/p>\n

\"Ad<\/p>\n

Lou said it better than anyone else – ad blocking presents a \u201ccanary in the coal mine\u201d conundrum to marketers, providing proof that consumers don\u2019t like what we\u2019re feeding them. Why do we continue to ignore what consumers want, relying on old and outdated tactics to get their attention? Consumer solutions such as\u00a0Adblock Plus<\/strong><\/a>\u00a0allow consumers to filter out advertisements while they browse the web, so they only see what they want to see: engaging content.<\/p>\n

Ad blocking software is designed to block the thing that makes the website possible to exist in the first place. When did consumers get the idea that everyone deserves content for free? In a sense, consumers are pirating content that you worked hard to make by blocking ads.<\/p>\n

More on Ad Blocking – Are You Willing To Pay For Content?<\/em><\/a><\/strong><\/p>\n

In a shout heard around the world, marketing experts are declaring, \u201ctraditional advertising is dead,<\/strong>\u201d when in fact this is just a consumer\u2019s cry for help. Work harder to show ads that are appropriate to the consumers who are seeing them. Let your ads be a service to the consumer, delivering the right message at the right time. And rather than a sales pitch that\u2019s as dry as a Saltine cracker, try promoting your engaging content, and drawing potential customers in with a great story.<\/p>\n

If you’re shaking your head, asking “how will I reach my target audience now,” there is a simple solution. Creating engaging content has evolved into “storymaking<\/strong><\/a>,” and you can learn all about that\u00a0here<\/strong><\/a>.<\/p>\n

\"Contact<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As\u00a0Lou Paskalis\u00a0of Bank of America pointed out today during the first of many panels at the 2016 Ad Age Digital Conference, there has never been a better time to be in marketing. There are more platforms and channels at our disposal to create engaging advertisements than ever before, and yet, we\u2019re also facing our biggest […]<\/p>\n","protected":false},"author":1,"featured_media":2423,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,20],"tags":[14,15],"acf":[],"_links":{"self":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts\/370"}],"collection":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/comments?post=370"}],"version-history":[{"count":0,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts\/370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/media\/2423"}],"wp:attachment":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/media?parent=370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/categories?post=370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/tags?post=370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}