{"id":359,"date":"2016-03-07T12:00:32","date_gmt":"2016-03-07T17:00:32","guid":{"rendered":"http:\/\/blog.bgdigitalgroup.com.php56-17.dfw3-2.websitetestlink.com\/?p=359"},"modified":"2019-03-06T14:19:10","modified_gmt":"2019-03-06T19:19:10","slug":"googles-latest-advertising-layout-changes","status":"publish","type":"post","link":"https:\/\/bgdigitalgroup.com\/googles-latest-advertising-layout-changes\/","title":{"rendered":"Google’s Latest Advertising Layout Changes"},"content":{"rendered":"

Have you noticed a change in Google\u2019s layout? We\u2019re looking at what it all means for marketing,\u00a0SEO<\/strong><\/a>, and how it can help your business.<\/p>\n

\"Google's<\/p>\n

While searching recently, you may have noticed a small change in your\u00a0Google search results<\/strong><\/a>. While marketing professionals may take notice right away, the average user may not notice at all or may simply notice something seems different. Whatever category you fall into, you\u2019re right; Google has confirmed a\u00a0major<\/em>\u00a0change in its desktop layout that could actually have a significant affect on advertisers. Google has removed the familiar right ads and gained a fourth ad slot before the organic search results for \u201ccommercial queries.\u201d<\/p>\n

Commercial queries<\/strong><\/a>\u00a0are searches that show intent for shopping; the examples Google uses are \u201ccar insurance\u201d and \u201chotels in New York City.\u201d It seems as though this fourth ad slot has been added not only to replace the missing eight slots from the right, but also to increase competition amongst advertisers. With this change, Google has introduced a new lesson in supply and demand. A smaller supply of ad space with a high demand from advertisers means much more bidding and possibly at a higher cost.<\/p>\n

You may remember\u00a0Cheryl\u2019s blog<\/strong><\/a>\u00a0about advertising for car dealerships where she discussed the importance of digital display ads. As important as it is to have these ads, it is equally important to not overreact to this change in display. Take time to understand exactly how this change affects your business and what you can do to stay visible.<\/p>\n

The digital space is constantly changing and here at\u00a0BG Digital Group<\/strong><\/a>, we are committed to confronting these changes head on and adapting our approach quickly. We are dedicated to helping our clients get the best results possible. Our marketing experts will help ease your mind about how these changes will impact your business and how you how they can be utilized for your benefit.<\/p>\n

BG Digital Group<\/strong><\/a>\u00a0is a digital advertising agency in Eastern North Carolina, specializing in\u00a0designing creative campaigns\u00a0for car dealerships, real estate companies, small businesses, and more.\u00a0Contact us\u00a0to learn more about how we can make marketing that matters for your business, including\u00a0website design<\/strong><\/a>,\u00a0search engine optimization<\/strong><\/a>,\u00a0social media management<\/strong><\/a>,\u00a0digital display advertising<\/strong><\/a>, public relations, and more.<\/p>\n

\"Contact<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Have you noticed a change in Google\u2019s layout? We\u2019re looking at what it all means for marketing,\u00a0SEO, and how it can help your business. While searching recently, you may have noticed a small change in your\u00a0Google search results. While marketing professionals may take notice right away, the average user may not notice at all or […]<\/p>\n","protected":false},"author":1,"featured_media":2435,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[15],"acf":[],"_links":{"self":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts\/359"}],"collection":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/comments?post=359"}],"version-history":[{"count":0,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts\/359\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/media\/2435"}],"wp:attachment":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/media?parent=359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/categories?post=359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/tags?post=359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}