{"id":326,"date":"2015-09-22T12:00:07","date_gmt":"2015-09-22T16:00:07","guid":{"rendered":"http:\/\/blog.bgdigitalgroup.com.php56-17.dfw3-2.websitetestlink.com\/?p=326"},"modified":"2019-03-07T13:05:25","modified_gmt":"2019-03-07T18:05:25","slug":"pumpkin-spice-fall-fashion-marketing-campaign","status":"publish","type":"post","link":"https:\/\/bgdigitalgroup.com\/pumpkin-spice-fall-fashion-marketing-campaign\/","title":{"rendered":"Pumpkin Spice-Up Your Fall Fashion Marketing Campaign"},"content":{"rendered":"

\"Fall<\/p>\n

September 23rd marks the first day of fall, and we’re kicking off the season with\u00a0retail marketing<\/a>\u00a0tips that will wow audiences looking for the latest in fall fashion. Boutique fashion is meant to be unique, practically selling itself, but how can you find loyal shoppers without practicing creative marketing? We’ve got four tips for creating a fall fashion\u00a0digital marketing<\/a>\u00a0campaign that shoppers won’t be able to ignore.<\/p>\n

Be specific in your alt text.<\/strong>\u00a0These important\u00a0SEO<\/a>\u00a0details are often neglected, but including both trending and sustainable keywords in the alt-text of your images is especially important for search engine optimization. Consider this in your\u00a0email marketing<\/a>; according to\u00a0boomerang.com<\/a>, many clients will have your email’s beautiful images blocked on their phone or desktop. Get around these automatic image filters with stylish alt-text that entices readers to download the full content.<\/p>\n

Wow your audience with infographics.<\/strong>\u00a0Readers love information organized into easily digestible, bite-sized chunks. What better way to show what’s trending for fall than with an eye-catching infographic? If\u00a0graphic design<\/a>\u00a0isn’t your forte,\u00a0contact one of our professionals<\/a>\u00a0for a little assistance.<\/p>\n

\"Pipelime\"<\/p>\n

Practice advanced customer service.<\/strong>\u00a0Our social media managers are always practicing hyper-personalized\u00a0service online<\/a>. Commenting,\u00a0“Thanks!”<\/em>\u00a0on a positive review is never enough, especially in the retail industry. Delight customers by personalizing responses to fit the wants and needs of each follower. Ie: “Lisa, if you like this beaded necklace, you’ll love the matching bracelet. Find the pair here!”<\/p>\n

Think GIFs and video marketing.<\/strong>\u00a0Thanks to the steadily increasing popularity of the visual blogging outlet Tumblr, GIFs are all the rage. Check out our blog article on why video marketing has yielded its best results in 2015\u00a0here.<\/a>\u00a0Moving images have the power to express humor and evoke emotion in a way that just doesn’t compare to still photos. Use them on social media, blogs, and email marketing to drive home a point.<\/p>\n

\"retail<\/p>\n

GIF from the 2015 Banana Republic Runway Show, via Tumblr.\u00a0<\/em><\/p>\n

Comment with a link to your fashion industry social media pages and we’ll give you a follow. Happy fall, and good luck with your fall fashion marketing!<\/p>\n

\"retail<\/p>\n","protected":false},"excerpt":{"rendered":"

September 23rd marks the first day of fall, and we’re kicking off the season with\u00a0retail marketing\u00a0tips that will wow audiences looking for the latest in fall fashion. Boutique fashion is meant to be unique, practically selling itself, but how can you find loyal shoppers without practicing creative marketing? We’ve got four tips for creating a […]<\/p>\n","protected":false},"author":1,"featured_media":2496,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,16],"tags":[15,12],"acf":[],"_links":{"self":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts\/326"}],"collection":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/comments?post=326"}],"version-history":[{"count":0,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts\/326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/media\/2496"}],"wp:attachment":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/media?parent=326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/categories?post=326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/tags?post=326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}