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Are you frustrated that your website isn\u2019t helping you reach your marketing goals? A website redesign can completely change the way clients view your business, but you won\u2019t see a return on investment without consistently updating your content. The key to drawing the right customers to your website is to understand what your ideal client, and what Google, is searching for.<\/p>\n
How Does Google Find My Website?\u00a0<\/strong><\/p>\n The way Google Search finds new websites is by crawling through the Internet, dissecting every bit of content that it finds. The more times the\u00a0Google bot<\/a>\u00a0is linked back to the same content, the higher it will rank. Take a look at trending websites like Buzzfeed. Social media users share their articles all the time to Facebook, Twitter,\u00a0Instagram<\/a>, Pinterest and more.\u00a0Bloggers<\/a>\u00a0use their articles as sources and link to the site in their posts. If you were crawling through all of the content on the Internet, chances are you would come back to Buzzfeed many, many times.<\/p>\n If your\u00a0website<\/a>\u00a0is brand new, chances are that you don\u2019t have very many links to your site. It will take Google at least a week to find and crawl through your website, then you will be ranked. The idea is to be on the first page of the search results for a keyword phrase, but don\u2019t expect that to happen right away.<\/p>\n Which Keywords Should I Try to Rank For?<\/strong><\/p>\n Keywords that are too broad will be extremely competitive. If you\u2019re a family dentistry practice and you try to rank for the phrase, \u201cbest dentist,\u201d you\u2019ll be waiting a long time to see results. Try adding more specifics to narrow down the search results. It will be much easier to rank for a phrase like \u201cbest dentist in Lexington, NC.\u201d<\/p>\n What Can I Do to Improve My Ranking Right Now?<\/strong><\/p>\n If your business is willing to take the time to create amazing content that is valuable to visitors, you can start to improve your Google rank for specific keyword phrases sooner than you think. That\u2019s why we always recommend building\u00a0websites with a blog<\/a>. It opens up the opportunity to share relevant content and have an ongoing c Are you ready to start\u00a0building a website<\/a>\u00a0that will improve your\u00a0search engine optimization<\/a>\u00a0and receive an incredible return on investment? Schedule a consultation with the BG Digital team to begin planning your new website, and talk to our social media managers about creating a blog plan that will keep visitors steadily engaging with your brand.\u00a0BG Digital Group<\/strong>\u00a0is the premier digital marketing agency on the Crystal Coast, catering to Morehead City, Beaufort, Atlantic Beach, Emerald Isle, and far beyond. We make marketing that matters.<\/p>\n\n
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<\/a>onversation with your audience.<\/p>\n
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