{"id":1667,"date":"2018-05-03T14:32:54","date_gmt":"2018-05-03T18:32:54","guid":{"rendered":"http:\/\/blog.bgdigitalgroup.com\/?p=1667"},"modified":"2019-02-06T14:19:41","modified_gmt":"2019-02-06T19:19:41","slug":"top-3-things-to-make-your-call-to-action-get-results","status":"publish","type":"post","link":"https:\/\/bgdigitalgroup.com\/top-3-things-to-make-your-call-to-action-get-results\/","title":{"rendered":"Top 3 Things To Make Your Call-to-Action Get Results"},"content":{"rendered":"

Do you utilize call-to-actions? If your answer is no, you might already be utilizing them without knowing it. A call-to-action is the part of your marketing and advertising that attempts to make your audience click an ad, follow a link to learn more about your business, or sell a product or service from your ads. Including a call-to-action is the most direct form of communication that you can have with your audience in regard to convincing them to make a purchase, or at least explore further information that can produce a purchase. Call-to-actions may sound simple, but if they\u2019re not utilized correctly, your ad performance could be seriously suffering. When making successful calls-to-action, it\u2019s important to consider your industry, what makes a clear message, and what can help target the right audience. You don\u2019t want to waste your time and money focusing on the wrong groups of people. Our team is composed of experts in both digital and traditional marketing, and with our experience, we know exactly what makes a great, successful call-to-action. Ready to change your call-to-action or start utilizing them the right way? Here\u2019s a few tips on how to start:<\/p>\n

Use Strong Language (not the Explicit Kind)<\/strong>
\nYou want your call-to-actions to pop out to anyone who views your ad. Of course, a great ad makes it easier for the eyes to wander to a call-to-action but what about the language inside your call-to-action? Getting your call-to-action to be clicked is the goal, so what can make your links the most appealing and clickable? A great example of this is if your company is running a special, include that in the call-to-action like, \u201cBuy now and get free shipping!\u201d It\u2019s urgent and the customer gets an extra perk out of the deal. If your company is not running a special, still continuing on the urgency theme can connect to people who may think twice before buying any sort of product or service. A good example of this would be, \u201cMake your summer unforgettable with a new backyard!\u201d Strong language with a sense of urgency or customer perk is sure to make that connection.<\/p>\n

Give Your Audience a Reason to Click<\/strong>
\nAre you offering a service that requires more information from the customer or a free consultation? That\u2019s great for an effective call-to-action! You can even offer free information for the visitor to download if they provide their name and email. Give your customers a reason to be intrigued, and while you\u2019re doing it, you can get the essential information you need to add them to an email list or make a personal connection. This is a part of your value proposition as a business, which is important in all businesses but particularly in service-based businesses. With this type of call-to-action, you can convey that you\u2019re willing to reach out and spend time showing the customer the value of what you\u2019re trying to offer, all while getting information to further the connection between you and a potential lead.<\/p>\n

Optimize Your Ads For Mobile Delivery<\/strong>
\nBrowsing on a computer versus a phone are two very different viewpoints. We\u2019re a Google Partner agency, so we can optimize your ads to set a mobile preference and make them appealing for all mobile users. This preference designates certain ads to appear only on mobile devices, allowing you to have more freedom with the variety of your ads. With this, you can generate phone calls, email collection, and mobile shopping. Since many mobile users only look at ads briefly throughout the day, making your mobile preference call-to-action appealing allows your users to shop anytime, anywhere. This \u201cinstant gratification\u201d standpoint for advertising is more popular than ever for opening doors for instant sales and impressions.<\/p>\n

Are you ready to revamp your advertising with engaging calls-to-action? Our team is experienced with call-to-actions and setting up conversions to measure your advertising success. Whether it\u2019s at the end of written content, within Google display ads, utilized in social media, or optimized for a mobile device, let\u2019s start boosting sales and making connections together. Call us today! (And that\u2019s how a call-to-action is done right!)<\/p>\n

\"Contact<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Do you utilize call-to-actions? If your answer is no, you might already be utilizing them without knowing it. A call-to-action is the part of your marketing and advertising that attempts to make your audience click an ad, follow a link to learn more about your business, or sell a product or service from your ads. […]<\/p>\n","protected":false},"author":1,"featured_media":1996,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,102],"tags":[46,28,111,15,47,112],"acf":[],"_links":{"self":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts\/1667"}],"collection":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/comments?post=1667"}],"version-history":[{"count":0,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts\/1667\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/media\/1996"}],"wp:attachment":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/media?parent=1667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/categories?post=1667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/tags?post=1667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}