{"id":1290,"date":"2017-08-22T09:21:34","date_gmt":"2017-08-22T13:21:34","guid":{"rendered":"http:\/\/blog.bgdigitalgroup.com\/?p=1274"},"modified":"2019-02-06T14:23:02","modified_gmt":"2019-02-06T19:23:02","slug":"website-refresh","status":"publish","type":"post","link":"https:\/\/bgdigitalgroup.com\/website-refresh\/","title":{"rendered":"How Do You Know When It\u2019s Time for a Website Refresh?"},"content":{"rendered":"

Your webpage is the most important information source for potential and current customers. On average, according to the Nielson Norman Research Group, users will leave a webpage in 10-20 seconds if the page is not considered interesting or valuable to their online mission. If it\u2019s been 3-5 years (or even less), since you\u2019ve last updated your site, it may be time for a website refresh. After all, your webpage is home to the largest amount of information regarding your business.<\/p>\n

\"Rid<\/p>\n

Not sure if it\u2019s time to revamp your page? Here are a few reasons you may need to consider a website refresh today:<\/p>\n

    \n
  1. Your Brand and Information Is Not Up-to-Date<\/strong><\/span>
    \nThis is the most important part of updating a website. Since you could have hundreds of potential customers viewing your page every day, it\u2019s important to ensure that every single piece of information is current and reflects exactly what you want visitors to see. Having old information or an expired brand identity<\/strong><\/span><\/span><\/a> can cause your customers to lose trust in your business or get confused about what your business is all about.<\/li>\n
  2. It\u2019s Outdated<\/span><\/strong>
    \nNot only is outdated information detrimental to your online presence, so is having a traditional, dated design. With this, it\u2019s important to make sure your page is appealing, modern, and easy to use, including ensuring your page is mobile friendly. In fact, StatCounter Global Stats, a web analytics service, claims that mobile page views of the world\u2019s websites surpassed desktop page views.\"Eddy<\/li>\n
  3. Your Website\u2019s Traffic and SEO is Declining<\/strong><\/span>
    \nFinally, let\u2019s talk about growth. Are you able to track the statistics of your website? If not, that\u2019s one of the first things that should be addressed in a website update. You need to be able to see who is coming to your site, where they\u2019re coming from, and how long they stay.     A higher SEO rating<\/strong><\/span><\/span><\/a> places your webpage higher on Google\u2019s search listings, increasing your traffic over time. If you can track your SEO and web traffic already, any sight of significant decline may suggest that you need an update.<\/li>\n<\/ol>\n

    BG Digital Group has all the expert advice and help you need to kick start a website update ASAP. From making a new website from scratch, to editing information, to re-branding a site, even hosting information, we have you covered. Give our website development and digital marketing experts a call or visit our website<\/strong><\/span><\/span><\/a> to see what we can do improve your business\u2019 website.<\/p>\n

    \"Contact<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Your webpage is the most important information source for potential and current customers. On average, according to the Nielson Norman Research Group, users will leave a webpage in 10-20 seconds if the page is not considered interesting or valuable to their online mission. If it\u2019s been 3-5 years (or even less), since you\u2019ve last updated […]<\/p>\n","protected":false},"author":1,"featured_media":2083,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[46,42,25,26,28,27,14,54,11,44,45,13,71,72],"acf":[],"_links":{"self":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts\/1290"}],"collection":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/comments?post=1290"}],"version-history":[{"count":0,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/posts\/1290\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/media\/2083"}],"wp:attachment":[{"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/media?parent=1290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/categories?post=1290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bgdigitalgroup.com\/wp-json\/wp\/v2\/tags?post=1290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}