4 Steps to Staying Relevant on Facebook in 2019
4 Steps to Staying Relevant on Facebook in 2019
Facebook isn’t slowing down any time soon. With 2.23 billion users logging into the platform every month, it’s safe to say your audience (and your competitors) are using Facebook to stay engaged with friends and businesses. But with so many users, things can get complicated when it comes to staying relevant on Facebook. To help…
How Businesses Can Utilize Instagram TV
Instagram has now reached 1 billion users and is the third largest social media platform behind Facebook and YouTube. Recently, CEO Kevin Systrom announced that the popular site would be releasing Instagram TV, a feature that can let users of the app create even more content. IGTV allows users to post videos up to an…
Making Bang for Your Buck With Facebook Ads
Do you have experience running Facebook ads? Most people who are familiar with social media do, usually because of the attractive rates of advertising. After trying a few rounds of advertising, it seems like most beginners’ ads fall short, and it becomes difficult to pinpoint exactly what budgets and methods work and get the most…
2018 Summer Intern Carlee Boyd
Carlee Boyd Summer means interns at BG Digital Group and we are so excited to welcome Carlee Boyd to our team! Carlee was born and raised in Carteret County. She is currently attending UNC Wilmington and is majoring in Business Administration with a concentration in Marketing. In her spare time, she enjoys going to the…
Three Tips For Using Hashtags for Exposure
How often do you use hashtags? Not often enough? Too often? The hashtag is actually one of the most popular means of categorizing what you post on social media. Hashtags are what makes your social media posting available in a wide range to those who have an interest in your business. It makes you discoverable…
Instagram Algorithm Update and How It Can Help Your Business
Social media platforms are constantly being updated to improve their use for users and allow a fairer method of promotion, engagement, and recognition for all profiles, both business and personal. Though these changes are made to help the users with the exposure of their content, you may have noticed that some of your posts aren’t…
Social Media Ad Success: Know The Important Details
Tracking your ad’s performance is one of the most important aspects of an ad campaign. Social media ad campaigns can seem to be very complicated with so many different numbers to examine and translate into success rates. Making the perfect ad can be more difficult than it seems, especially with so many different guidelines and…
Paid Social Advertising: Is it Really Worth It?
There are so many ways to get noticed on social media, but which are the best? When you start using business pages on social media platforms like Facebook, paid social media advertising is one of the most popular ways to get your business noticed quickly and with the greatest amount of reach. Of course, you…
Social Media Advertising: How to Execute Without Wasting Your Money
Social ads are a great way to bring your business to the widest audience possible. Being original with advertising is difficult today, especially with millions of ads being presented to your potential customers daily. Social media is changing the way the ad industry is controlled for all types of business. Now, you can target your…
Top Pathways for Social Media and Online Advertising
It’s getting more difficult for organizations to reach their desired fans. When social media marketing first began, the idea seemed simple: advertise to possible customers for free. While this is still true to a degree, social media usage has exploded thus limiting the number of posts a business page would display as friends and family…