social media strategy
Managing Social Media During A Crisis
Managing social media during a crisis can seem like a daunting task, but it doesn’t have to be! We are all navigating uncharted territory when it comes to handling social media during turmoil. Social media plays an important role during these times and we want to help you leverage your marketing to help others. During…
5 Reasons Why You Should Have Already Hired a Social
It’s no secret that social media marketing has become vital to every business. Not only is it a way to reach a larger customer base, but it is also used as a way to engage customers more often. As if that isn’t enough of an argument as to why social media is important to your…
5 Tips to Successfully Run Facebook Ads
If you aren’t keeping track, Facebook algorithms are always changing and so is the way Facebook delivers ads. Facebook, now one of the top advertising platforms, is expected to top its over $40 billion in ad revenue from 2017. Businesses both big and small are flocking to Facebook in droves to advertise for three simple…
6 Ways to Increase Your Instagram Engagement
Gone are the days when traditional marketing practices are all your business needs to succeed. If you sell any kind of product, have a story to tell or want people to recognize your brand, you need an Instagram account. A strong social media strategy is vital for success, so we’ve put together 6 tips to…
4 Steps to Staying Relevant on Facebook in 2019
Facebook isn’t slowing down any time soon. With 2.23 billion users logging into the platform every month, it’s safe to say your audience (and your competitors) are using Facebook to stay engaged with friends and businesses. But with so many users, things can get complicated when it comes to staying relevant on Facebook. To help…
How Businesses Can Utilize Instagram TV
Instagram has now reached 1 billion users and is the third largest social media platform behind Facebook and YouTube. Recently, CEO Kevin Systrom announced that the popular site would be releasing Instagram TV, a feature that can let users of the app create even more content. IGTV allows users to post videos up to an…
Making Bang for Your Buck With Facebook Ads
Do you have experience running Facebook ads? Most people who are familiar with social media do, usually because of the attractive rates of advertising. After trying a few rounds of advertising, it seems like most beginners’ ads fall short, and it becomes difficult to pinpoint exactly what budgets and methods work and get the most…
Three Tips For Using Hashtags for Exposure
How often do you use hashtags? Not often enough? Too often? The hashtag is actually one of the most popular means of categorizing what you post on social media. Hashtags are what makes your social media posting available in a wide range to those who have an interest in your business. It makes you discoverable…
Instagram Algorithm Update and How It Can Help Your Business
Social media platforms are constantly being updated to improve their use for users and allow a fairer method of promotion, engagement, and recognition for all profiles, both business and personal. Though these changes are made to help the users with the exposure of their content, you may have noticed that some of your posts aren’t…
Social Media Ad Success: Know The Important Details
Tracking your ad’s performance is one of the most important aspects of an ad campaign. Social media ad campaigns can seem to be very complicated with so many different numbers to examine and translate into success rates. Making the perfect ad can be more difficult than it seems, especially with so many different guidelines and…
