raleigh digital marketing
Google Search Engine Algorithm Updates
Did you know that Google updates its search features to improve search experience? This is great news for customers but bad news for small businesses not effectively managing their websites. Google uses automated bots (called spiders) that crawl the web collecting data in generating its search results. Google has a huge library of keywords that…
Hacking: Is Your Website at Risk?
Being hacked is pretty common. From large-scale companies to small businesses, everyone remains a target to online hackers devoting their time to stealing information and money from innocent online users every day. Take a look at our SSL Encryption Blog regarding how many hacking attempts go down every day. Hint: it’s a lot. So, how…
Tips to Plan a Great Advertising Budget
Marketing and advertising are some of the most important and essential aspects of planning and maintaining a business. To execute a good marketing plan that will be sure to promote growth, you need to perfect your budget and maximize every cent spent. Here’s a few tips about planning a great advertising budget: Define Marketing Within…
Social Media in the B2B World
Are you interested in learning how social media can enhance your online presence and give your business a much-needed boost in the B2B market? Whether you were an attendee or are just looking for some helpful tips, here are the highlights from our presentation at mfgCon. KNOW YOUR GOAL One goal of B2B is branding…
The Ultimate Guide to Rocking Social Media During a Conference
Webinars, master classes, and conferences serve as a great networking opportunity for people within a specific industry. However, it’s not enough to just attend. In the B2B world, it’s important that attendees go the extra mile to get the most out of their experience. This month, BG Digital Group will be attending the 2017 mfgCon…
What You Should Expect When Having an Agency Host Your
One of the most unanticipated, but most important, expenses that businesses will need to plan for is a web hosting cost. While it may seem like an expensive cost when starting up a webpage or switching over a current page, it’s crucial to your business page’s performance, security, backups, and much more. Your webpage is…
How Do You Know When It’s Time for a Website
Your webpage is the most important information source for potential and current customers. On average, according to the Nielson Norman Research Group, users will leave a webpage in 10-20 seconds if the page is not considered interesting or valuable to their online mission. If it’s been 3-5 years (or even less), since you’ve last updated…
Top Five Reasons It May Be Time to Hire a
While watching your business grow is great, it can be overwhelming. However, a stagnate or declining business is even more stressful, and at some point something must give. Marketing is key for continued growth; therefore, it should be a top priority for our business. However, when production, management, and quality control become overwhelming, often times…
3 Rules for Creating Content for Social Media
Are you struggling to make an impact on social media? Did you create a Facebook page because every other business was and now you’re failing to see the benefit of the platform? Are your posts getting lost in the sea of information? By following these three “rules” you can beef up your social media presence…
Learn How Digital Marketing Can Help Your Business
Digital marketing is the blanket term used for marketing products or services “digitally” or, in other words, on the internet. It is online marketing that utilizes digital channels such as Google search, Facebook, Instagram, LinkedIn, email and other websites. Because the internet has shifted the way customers now shop for products or services, businesses must…
