Google Updates
Google Search Engine Algorithm Updates
Did you know that Google updates its search features to improve search experience? This is great news for customers but bad news for small businesses not effectively managing their websites. Google uses automated bots (called spiders) that crawl the web collecting data in generating its search results. Google has a huge library of keywords that…
Developing a Google Ads™ Advertising Budget And Tracking Your Results
Google Ads™ (formerly Google Adwords), is Google’s advertising platform where advertisers auction on certain keywords to have their clickable ads appear on Google’s search engine results page (SERP). This platform is pay-per-click (PPC) based, allowing advertisers to reach people through both Google’s Search and Display Networks. Develop Your Budget Because this is PPC advertising and…
RIP Google Adwords
On July 24th, Google made some changes regarding the branding of their advertising platform in an attempt to simplify their advertising services. Previously, Google offered a service for businesses known as Google Adwords. Adwords allowed businesses to pay to place search engine results for their website on a search engine results page (SERP) and included…
Benefits of Using an Agency v. an Artificial Intelligence (AI)
Whether you have a small business or a large-scale company, you may have heard of artificial intelligence (AI) apps and programs designed to minimize your workload for marketing your business. A lot of these programs are geared toward trying to prove why they’re a better fit than hiring an agency. While this is true in…
Tips to Plan a Great Advertising Budget
Marketing and advertising are some of the most important and essential aspects of planning and maintaining a business. To execute a good marketing plan that will be sure to promote growth, you need to perfect your budget and maximize every cent spent. Here’s a few tips about planning a great advertising budget: Define Marketing Within…
How to Protect Yourself Against Annoying Robocall Scams
Scam calls can be annoying, but what’s even worse than those calls is falling for them. Most of the time, these calls are automated, requesting information from your account or even charging you fake fees that don’t exist. This happens far too often, and though they’re illegal, individuals and companies will still try to take…
Google Makes Mobile a Priority: How to Maintain Your Search
For years, our industry has seen a push toward mobility. As users rely more heavily on mobile devices, businesses have been urged to create mobile-friendly, responsive websites. Now, in a sense, businesses are being forced to make this change. Google is updating its search algorithm and if you’re interested in having your website rank, you’ll…
Google AdWords Updates and How They Affect You
As a Google Partner Agency, it is imperative that we stay up to date on all of Google’s updates to search engine marketing, AdWords, and even its analytic reporting processes. On average, Google updates 500-600 times a year, and while not each update immediately effects your search engine results, some might. Google recently released three…
