5 Tips to Successfully Run Facebook Ads
5 Tips to Successfully Run Facebook Ads
If you aren’t keeping track, Facebook algorithms are always changing and so is the way Facebook delivers ads. Facebook, now one of the top advertising platforms, is expected to top its over $40 billion in ad revenue from 2017. Businesses both big and small are flocking to Facebook in droves to advertise for three simple…
Giving Tuesday
After all the shopping and eating, Giving Tuesday is here to remind us of what the holiday season is truly about: showing kindness to those around us! We have so much to be thankful for this year, from good health to strong friendships, but most importantly we are thankful for our clients! We have the…
RIP Google Adwords
On July 24th, Google made some changes regarding the branding of their advertising platform in an attempt to simplify their advertising services. Previously, Google offered a service for businesses known as Google Adwords. Adwords allowed businesses to pay to place search engine results for their website on a search engine results page (SERP) and included…
Making Bang for Your Buck With Facebook Ads
Do you have experience running Facebook ads? Most people who are familiar with social media do, usually because of the attractive rates of advertising. After trying a few rounds of advertising, it seems like most beginners’ ads fall short, and it becomes difficult to pinpoint exactly what budgets and methods work and get the most…
Top 3 Things To Make Your Call-to-Action Get Results
Do you utilize call-to-actions? If your answer is no, you might already be utilizing them without knowing it. A call-to-action is the part of your marketing and advertising that attempts to make your audience click an ad, follow a link to learn more about your business, or sell a product or service from your ads.…
Top Pathways for Social Media and Online Advertising
It’s getting more difficult for organizations to reach their desired fans. When social media marketing first began, the idea seemed simple: advertise to possible customers for free. While this is still true to a degree, social media usage has exploded thus limiting the number of posts a business page would display as friends and family…
Hacking: Is Your Website at Risk?
Being hacked is pretty common. From large-scale companies to small businesses, everyone remains a target to online hackers devoting their time to stealing information and money from innocent online users every day. Take a look at our SSL Encryption Blog regarding how many hacking attempts go down every day. Hint: it’s a lot. So, how…
We’re Thankful for our Clients
It’s that time of year again! The time where we enjoy cooler weather, eat delicious treats, and take a few minutes each day to reflect on our blessings. We have a lot to be thankful for this year, from good health to strong friendships, but most importantly we are thankful for our clients! We have…
Is it Time to Have a Social Media Campaign?
As of 2017 a whopping 81% of the U.S. population uses social media. Social media is defined as social networking sites, online picture collaborations, and messaging and forum sites. While you’re familiar with social media for personal use, social media for businesses is a different ballgame. In fact, some businesses completely operate through social media.…
Benefits of Using an Agency v. an Artificial Intelligence (AI)
Whether you have a small business or a large-scale company, you may have heard of artificial intelligence (AI) apps and programs designed to minimize your workload for marketing your business. A lot of these programs are geared toward trying to prove why they’re a better fit than hiring an agency. While this is true in…