american marketing association
Social Media Advertising: How to Execute Without Wasting Your Money
Social ads are a great way to bring your business to the widest audience possible. Being original with advertising is difficult today, especially with millions of ads being presented to your potential customers daily. Social media is changing the way the ad industry is controlled for all types of business. Now, you can target your…
Leveraging LinkedIn for your Business
Did you know that LinkedIn can be used as a powerful tool for your business? It can help you create business brand awareness, promote the accomplishments of your business, make important connections that were not possible before, and foster connections to new leads. LinkedIn can help you connect to individuals who are interested in your…
Hacking: Is Your Website at Risk?
Being hacked is pretty common. From large-scale companies to small businesses, everyone remains a target to online hackers devoting their time to stealing information and money from innocent online users every day. Take a look at our SSL Encryption Blog regarding how many hacking attempts go down every day. Hint: it’s a lot. So, how…
We’re Thankful for our Clients
It’s that time of year again! The time where we enjoy cooler weather, eat delicious treats, and take a few minutes each day to reflect on our blessings. We have a lot to be thankful for this year, from good health to strong friendships, but most importantly we are thankful for our clients! We have…
Is it Time to Have a Social Media Campaign?
As of 2017 a whopping 81% of the U.S. population uses social media. Social media is defined as social networking sites, online picture collaborations, and messaging and forum sites. While you’re familiar with social media for personal use, social media for businesses is a different ballgame. In fact, some businesses completely operate through social media.…
Benefits of Using an Agency v. an Artificial Intelligence (AI)
Whether you have a small business or a large-scale company, you may have heard of artificial intelligence (AI) apps and programs designed to minimize your workload for marketing your business. A lot of these programs are geared toward trying to prove why they’re a better fit than hiring an agency. While this is true in…
Tips to Plan a Great Advertising Budget
Marketing and advertising are some of the most important and essential aspects of planning and maintaining a business. To execute a good marketing plan that will be sure to promote growth, you need to perfect your budget and maximize every cent spent. Here’s a few tips about planning a great advertising budget: Define Marketing Within…
Blogs and Emails: How Do You Know Your Target Audience
Creating a successful blog or email campaign is about one thing: content. Here are a few tips to help make your emails and blogs reader-friendly and visually appealing, while helping your business’ SEO and rating on Google. Using Plug-In’s and Automated Email Software There are a lot of great marketing monitoring tools to help you…
Social Media in the B2B World
Are you interested in learning how social media can enhance your online presence and give your business a much-needed boost in the B2B market? Whether you were an attendee or are just looking for some helpful tips, here are the highlights from our presentation at mfgCon. KNOW YOUR GOAL One goal of B2B is branding…
What You Should Expect When Having an Agency Host Your
One of the most unanticipated, but most important, expenses that businesses will need to plan for is a web hosting cost. While it may seem like an expensive cost when starting up a webpage or switching over a current page, it’s crucial to your business page’s performance, security, backups, and much more. Your webpage is…
