Massanutten Military Academy
When we were approached by a historical military school nestled in the Shenandoah Valley to help with their branding, social media campaigns and online advertising we stood tall and accepted their mission: But not for ourselves alone. We knew that we alone could not make the school successful so we had to engage their students, staff and fans to share the benefits of MMA. First, we assessed their strengths and weakness and determined that in order to reach their target market of parents we would need to update their messaging. Second, we reviewed their current strategies on social and noted their visuals could use some updating with professional photography and videos to really tell the story of such a wonderful school. Third, we began our work compiling those visuals to tell the best story of the lives changed and enhanced through their time at Massanutten Military Academy. Finally, we implemented our marketing plan of including great visual messaging through social media and blogging with SEO rich keywords along with professional photography and videos. All while our social media and creative teams were working on the messaging, our digital marketing team was optimizing their online advertising campaigns and designing great emails to send to their prospective parents list. We reviewed their keyword strategy and determined we could garner better click throughs at a lower overall cost than before they began working with BG Digital Group. Over the nearly two years that we have worked with MMA, we have seen increases in their social media engagement with several of our videos going viral among their alumni. We continue to let their story unfold daily with posts about their extraordinary STEM curriculum, caring teachers and staff, and great successes of students on their journey through high school and onto college. We are proud of our work with the MMA team and look forward to continued success for the school.
Digital Advertising and Marketing, Social Media Marketing and Video Production