Blue Ocean Market
We love it when we have clients that challenge us creatively. Recently, we were excited to flex our creative muscles with the rebrand of Blue Ocean Market. We began by sitting with their team and getting an overview of their history and plans for the future. Next, we designed a plan in phases of what we would recommend to make the rebranding successful. Phase one started with a new logo that would appeal to their target demos who loved seafood but may be hesitant in trying to cook fresh fish on their own. When embarking on the design of the logo there were so many exciting elements that we wanted to pull together to explain who they were, where they came from, and where they were going. As a team, with our client partner and our creative designer, we finally decided that the centerpiece of their logo needed to be the bright and beautiful fireback grouper. While we were working on the logo, the second phase of their rebranding entailed developing a beautiful new, responsive website, and writing new SEO rich content to help promote their new market and retail store. Phase three meant pulling everything together through digital marketing. We work daily on their social media marketing and also prepare blogs and videos full of keywords to help them get found online by visitors and residents of the Crystal Coast. To wrap it all up, we created email marketing options that allow them to alert their customers of specials, upcoming events and new product arrivals. We continue to share the Blue Ocean Market story visually about their passion for fishing our North Carolina waters and providing our families with healthy, sustainable seafood. BG Digital Group focuses on posts that tell their unique story from a sea to table focus with visually rich photography and videos. We also highlight their seasonal menu items that foodies can stop by and purchase for lunch or dinner. BG Digital Group has been excited to work with such fun and forward thinking individuals and hope to continue to reel in future ideas with the Blue Ocean team.
Logo Design, Website Design and Development, Social Media Marketing, Blogging, Video Production and Email Marketing