Google exerts control more and more over how the consumer finds local businesses. With that in mind the majority of consumers use Google daily to find what they need online. Because of this, Google strives to deliver relevant results by skimming through millions of information online. Local business who post consistent and accurate content in high authority directories help Google deliver relevant results to those queries. With that in mind, it simply makes sense to get your business information into the places people are already going to find businesses like yours in additional to having great search engine optimization (SEO).
If you have time, it’s important to get your business’ NAP (name, address, phone number) information listed on as many free directories as you can that have high domain ranking authority, like Facebook, Google My Business, Bing, YP, Yelp, LinkedIn, Yahoo, Merchant Circle, just to name a few. These types of online business websites help improve your company’s visibility and when you couple them with backlinks from these websites to your business website, you’ll receive the benefit of better SEO. Through these listing websites you can share your business basics with descriptions, images and videos. All of these things add to your SEO and your company’s visibility online. Make sure you carefully proof all of your listings and monitor the reviews that you may receive so that all of your phone numbers and email contacts are correct. You don’t want anyone calling the wrong person and getting angry that they can’t find your business.
If all of this sounds overwhelming for you, don’t worry. BG Digital Group has a team of marketing experts that can set up your business on all of the top online business listing and citation websites with domain authority. Just give us a call today to let us give your business a listing boost!