What is Inbound Marketing?
Inbound marketing is all about helping your ideal customers find you online. It’s where they go to find information to overcome obstacles. Your customers have changed their shopping behavior and even how they like to receive their ads. Your website and your digital marketing should cater to your audience. Inbound marketing focuses on attracting the right kind of customers to you and then turning them into happy clients who tell others about you.
Most of us fast forward through commercials to avoid advertising that is cookie cutter designed for any Joe or Johanna on the street. Sometimes you engage and sometimes you pick up your phone and begin searching for that company through social media platforms. Advertising and marketing is becoming more personalized and people are expecting that the way ads are served up to them become personalized too. That is how Inbound marketing helps.
They’re not waiting for the message to be brought to them in the old intrusive way. They’re searching online for content that helps solve a problem and make their buying process a much more informed one. The message that is delivered to them is personal and exactly what they are looking for to overcome obstacles.
Inbound marketing better positions your company to be the solution your ideal customers are searching for by developing an online presence that specifically speaks to them and their exact interests and needs. Your company is found online through blogging, social media, video marketing, email marketing, online advertising, landing pages, and great SEO.
Why does it work?
BG Digital Group focuses on aligning your online content strategy and overall campaigns with your ideal customer’s interests in order to pull more relevant prospects toward your business. We don’t completely discount the traditional methods of advertising but we make sure that they work together with a digital strategy, through blogging, website design and content, social media and video marketing, to make the most of every dollar spent reaching your ideal customers.
BG Digital Group is a top North Carolina digital marketing agency specializing in website design and development, social media and search engine marketing, and advertising. Contact us today to get your Inbound Marketing strategy started so you don’t miss another lead.